iPhone 3GS Ad: Video, without Jailbreaking

Nicole Martinelli ()

Apple hired Academy Award-nominated director David Fincher (Seven, Fight Club and The Curious Case of Benjamin Button) to show off the latest iPhone in its TV ad debut.

Titled “break in,” (a nod to how most folks got iPhone video capability before the 3S?) the 30-second spot highlights the video angle and hints at other “amazing new features.”

Via Slashfilm

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About the author

nicole_martinelli

Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on Twitter , Facebook and Google+.

If you're doing something new/cool that's Apple related, email her about it.

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Posted in Advertising, Apple, iPhone 3G |

  • Berlin23

    The music for the ad was composed by David Holmes, the person who scored the Oceans 11, 12 & 13 films amongst others.

  • Chromey

    Fincher has been nominated for an Oscar but never won one.

  • vlad

    sorry to say but i think the ad is very average

  • http://www.zoomata.com Nicole Martinelli

    Chromey — you’re right. I updated the story. Irritatingly enough, I’d checked his standing at the Academy Awards database to be sure but didn’t read the fine print — an asterisk notes the win, other wise it’s a nomination. Sigh.

    Vlad — have to agree. It didn’t really blow my hair back either.

  • Nickoz

    Rather than;

    “iPhone 3GS Ad: Video, without Jailbreaking”

    The title should read;

    “iPhone 3GS Web Posting – Misleading, without effort”

    The articles is not at all as indicated in the title. Why do that?

  • CaryMG

    Is this the fucking design element FOR EVERY FUCKING VIDEO MAKE SINCE 1989 ?!?
    Pale, emaciate ….
    ShapeLess tightfitting clothes ….
    Wimpy posture

    Fucking disgusting.