New iPhone To Include Glowing Apple Logo? The Russians Have Already Done It

Rumors that the new iPhone will feature a glowing Apple logo on the back of the handset have generally been met with derision. The idea that Apple’s designer’s would waste precious battery life with a glowing logo is so abhorrent, many have used it to dismiss the rumors altogether.
But a group of Russian hackers in August last year hacked an iPhone to make the logo glow. The hack — as seen in the video below — involved a Dremel tool and about $300 in parts, according to reports.
And it had no effect on the battery life whatsoever, the Ruskies said.
But why would Apple add a frivolous glowing logo?
To make the Apple logo more visible, of course. Just like glowing lighthouse on the lid of a MacBook, or the iPod’s white headphones, Apple is not shy of using us to advertise its wares.


Leander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: ![Read "Why You Might Be Disappointed By The Resolution Of Those New Retina Display Macs [Feature]" Read "Why You Might Be Disappointed By The Resolution Of Those New Retina Display Macs [Feature]"](http://cultofmac.cultofmaccom.netdna-cdn.com/wp-content/uploads/2012/05/MacBook-Pro-with-Retina-Display_1-300x250.jpg)

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