Why bizarrely cool? Forget that it’s an app-enhanced fitness gadget that sands data to your iPhone; sure, that’s neat, but there are a stack of devices out there doing the same thing.
No, Scosche’s little myTREK fitness gadget is that nifty because it tracks bio data using a method straight out of the future — it uses light beams.
Also different is the way the unit communicates with the iPhone. Most current setups need an ANT+ dongle attached to the phone, which transmits data over 2.4 GHz radio frequency; but the myTREK communicates with the iPhone via Bluetooth — no dongle to worry about losing. The accompanying app looks pretty cool too; no sign of a Mac-side desktop companion to the app though.
MyTREK is $130 and available now from Apple stores, 24-Fitness gyms and directly from Scosche..