How NOT to Get Started in the IPod Business

Mark Williams, a programmer from Nottingham, UK, had dreams of hitting the big time by designing and selling an iPod case that “isn’t a glorified condom.”

This is his cautionary tale:
The story of Shufflicious – making an ipod case to sell

This morning I could hardly contain, cough cough, my excitement as I get the box of samples. I open it up to reveal about a 100 solid perspex cubes containing chinese figurines dressed up as a western bride and groom. WTFF?

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You COULD NOT make this stuff up. Its like a sitcom – Carry on manufacturing. Mix up at the depot you say, stickers on the wrong boxes you say. Hmm. I feel sorry for the person who was expecting their kitsch loveliness and instead gets a box of tri-colored vaginas.

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