June 15, 2011: Three people get sentenced to prison in China for leaking information about the iPad 2 prior to its release.
The Foxconn R&D employees receive sentences ranging from one year to 18 months. They also must pay fines between $4,500 and $23,000. If you ever wonder why more Apple products don’t leak prior to release, this might help explain why!
June 13, 2013: Apple exec Eddy Cue takes the stand to defend the company’s iBooks business strategy in an antitrust case regarding e-book pricing.
Cue, Apple’s senior vice president of internet software and services, runs the iBooks Store initiative. His testimony proves vital to a case brought by the Department of Justice, in which potential damages climb well into the nine figures.
June 3, 2011: iOS overtakes Research in Motion’s BlackBerry operating system for the first time, with Apple’s mobile operating system inching past BlackBerry OS.
While Android remains comfortably in the lead in terms of market share, the news marks the beginning of the end for BlackBerry as a smartphone powerhouse.
June 2, 2014: Apple shows off Mac OS X 10.10 Yosemite for the first time at its Worldwide Developers Conference in San Francisco. Following the Jony Ive-redesigned iOS 7, Yosemite boasts an aesthetic change that brings Apple’s desktop computers closer than ever to the look of the company’s mobile software.
Named after Yosemite National Park, the update follows the previous year’s Mavericks as the second Mac operating system named after a California landmark.
May 31, 2013: The Chicago Sun-Times fires all 28 of its photographers, with the goal of training its staff to shoot photos using iPhones instead. Pulitzer Prize winner John H. White is among those who lose their jobs.
The move is significant not just because of what it says about the declining newspaper industry. It also spotlights the iPhone’s growing acceptance as a professional camera.
May 28, 2010: Customers across Europe and Asia queue up to buy the iPad when the international launch date for Apple’s original tablet finally arrives.
The reason for the gap between the iPad’s U.S. launch in early April and its international debut more than a month later? Unexpectedly large demand for the groundbreaking device.
May 26, 2010: In a massive milestone, Apple passes Microsoft to become the world’s most valuable technology company for the first time.
The changing of the guard proves particularly amazing given that, just 15 years earlier, Apple looked close to dead, while Microsoft dominated the tech world thanks to Windows 95.
May 25, 2010: Apple opens an investigation into a string of suicides at Foxconn, its Chinese manufacturing partner for assembling iPhones.
After reports of a ninth death at a Foxconn factory, Apple says it is “independently evaluating” Foxconn’s response. Cupertino vows to take a long, hard look at the facilities that manufacture its products. It’s a tough challenge for Apple to deal with — and CEO Steve Jobs’ controversial comments don’t exactly help.
May 24, 2013: Apple begins phasing out the option to download movie trailers from its once enormously popular iTunes Movie Trailers website.
The move signals a major change in the way people consume digital content as the internet evolves. Downloads will continue to decline, as streaming services like YouTube and Netflix pick up steam.
May 7, 2014: Katie Cotton, the fearsome, much-admired head of Apple’s worldwide publicity machine, steps down from her vice president post after 18 years with the company.
During her stint at Apple, Cotton worked in lockstep with CEO Steve Jobs and proved instrumental in controlling the company’s portrayal in the press. Her departure provides one more reminder that the Jobs era is over at Apple.
May 4, 2011: Reports circulate that Apple is negotiating with carriers to bring over-the-air updates to iOS, beginning with iOS 5.
Such a move would free iPhone owners from using iTunes to get updates for their devices. That means no more plugging an iPhone into a computer via USB to download the latest version of iOS.
April 29, 2010: Apple CEO Steve Jobs pens “Thoughts on Flash,” an open letter to explain why, basically, Adobe Flash kind of sucks. The letter marks the beginning of the end for the once-omnipresent plugin that powered multimedia in internet browsers for years.
Following the devastatingly blunt broadside, Adobe Systems CEO Shantanu Narayen hits back at Apple, arguing against Jobs’ complaints. But the Apple leader has clearly made up his mind: iOS devices will never support Flash. The writing is on the wall.
April 24, 2015: The original Apple Watch launch means consumers, who endured a seven-month wait after the device’s unveiling at a keynote the previous September, can finally strap an Apple wearable onto their wrists.
Apple CEO Tim Cook describes the smartwatch as the “next chapter in Apple history.” Behind the scenes, however, the first Apple Watch launch is a moment long in the making.
April 22, 2013: The world gets its first Apple car. Well, kind of. In reality, the iBeetle is a collaboration with German automaker Volkswagen that offers a car “stylistically linked” to Apple.
This means Apple-inspired colors, a built-in docking station for your iPhone, and a special app that lets you control the car’s features.
April 20, 2010: A day after the most high-profile iPhone leak in history, tech news site Gizmodo dissects a prototype iPhone 4, then publishes the teardown — showing the world exactly what’s inside the soon-to-be-released device.
The iPhone 4 prototype, accidentally left in a bar by 27-year-old Apple software engineer Gray Powell, quickly becomes the biggest story in the tech world. And that’s where the trouble begins.
March 31, 2010: The world gets its first sense of how Apple’s tablet measures up, as the first iPad reviews hit the internet.
The consensus? That there’s no Flash, no USB, no multitasking — but Apple’s tablet offers an exciting new computing experience all the same. As USA Today writes, “The first iPad is a winner.”
March 29, 2012: Apple settles its “Antennagate” controversy by giving affected iPhone 4 owners the chance to claim a whopping $15 payout. The settlement covers customers who experienced problems with the phone dropping calls due to its cutting-edge design, but were unable to return their handsets (or didn’t want a free bumper from Apple to mitigate against the problem).
While it’s arguable whether a $15 payout was worth filing all the paperwork necessary to claim the cash, the Antennagate story — and the resulting class-action lawsuit — generated big headlines at the time.
March 26, 2010: Apple pays up to settle a trademark dispute with Japanese multinational Fujitsu over the name “iPad” in the United States.
It comes two months after Apple CEO Steve Jobs first showed off the iPad, and around a week before the tablet will land in stores. As it happens, it’s not the first time Apple battled over the name for one of its new products.
March 16, 2012: Apple introduces the third-generation iPad, its first tablet to come with a Retina display. Marketed as simply “the new iPad,” it’s widely known as the “iPad 3.”
“The new iPad redefines the category Apple created less than two years ago, delivering the most amazing experience people have ever had with technology,” said Philip Schiller, Apple’s senior vice president of worldwide marketing, in a press release. “The new iPad now has the highest resolution display ever seen on a mobile device with 3.1 million pixels, delivering razor sharp text and unbelievable detail in photos and videos.”
Boasting that beautiful screen and Apple’s then-swanky A5X chip with a quad-core graphics processor, the third-gen iPad quickly becomes a big success. Disappointingly for customers, it will only hang around until October 2012. That’s the shortest lifespan of any iOS product in history, at just seven months.
March 12, 2010: Apple passes Walmart and investment firm Berkshire Hathaway in value to take third place in market capitalization among publicly listed U.S. companies. The Apple market cap soars past $200 billion, fueled by intense excitement over the first-generation iPad.
Things look good for the company as it guns for powerhouses ExxonMobil and Microsoft.
March 11, 2011: How do you follow up your biggest product debut ever? That’s the question Apple needs to answer as the iPad 2 launch date arrives.
Apple’s second-generation tablet boasts a faster dual-core A5 processor inside a lighter build. It’s also the first iPad to feature VGA front-facing and 720p rear-facing cameras. This milestone marks a significant moment in Apple history, demonstrating the company’s continuous innovation in the tablet.
March 5, 2012: Apple reaches a staggering milestone, with 25 billion apps downloaded from the iOS App Store. The company celebrates with a giveaway titled the “25 Billion App Countdown.”
The lucky 25 billionth app downloader wins an iTunes gift card worth $10,000.
March 4, 2014: Peter Oppenheimer, the Apple chief financial officer who presided over a decade of skyrocketing growth, steps down from the company.
After becoming Apple CFO in 2004, Oppenheimer saw the company’s valuation soar from $8.8 billion to $471 billion. Luca Maestri replaced Oppenheimer in this crucial position.
February 23, 2010: The iTunes Store officially passes the 10 billion music downloads mark, reaching a major milestone. The 10 billionth purchase? “Guess Things Happen That Way” by Johnny Cash.
The buyer of the song in question is Louie Sulcer of Woodstock, Georgia. As part of a “Countdown to 10 Billion Songs” promotion by Apple, Sulcer wins a massive $10,000 iTunes Store gift card — and receives a personal phone call from Steve Jobs for good measure!
February 12, 2012: Months after his untimely death, Apple co-founder Steve Jobs is honored with a Special Merit Grammy Award in recognition of his contributions to the field of music with the iPod and iTunes Music Store.
Eddy Cue, Apple’s senior vice president of internet software and services, collects the Grammy on behalf of Jobs’ family and “everyone at Apple.”