February 11, 2010: With iPad excitement reaching a fever pitch, Microsoft co-founder Bill Gates wades in with his opinion of Apple’s tablet. His view? Apple’s upcoming device is kinda meh.
“There’s nothing on the iPad I look at and say, ‘Oh, I wish Microsoft had done it,'” Gates tells one interviewer.
February 8, 2010: Steve Jobs reportedly flips out over a tweet sent from an iPad by an editor at The Wall Street Journal.
The reason? Apple showed the iPad to top staffers at the news outlet months ahead of its official release. While Jobs already unveiled the device to the public a couple of weeks before, the suggestion that people outside Apple gained early access to the tablet apparently upset the CEO.
The iPad tweet quickly disappeared.
February 3, 2011: The iPhone finally arrives on Verizon Wireless, the United States’ largest carrier, ending nearly four years of exclusivity with AT&T.
The move comes as Apple faces pressure to expand its customer base as Android phones grow in popularity. The deal commences with the iPhone 4 available for preorder by Verizon’s 93 million customers.
February 1, 2010: The tech-loving world goes into meltdown at the sight of comedian Stephen Colbert using a prerelease iPad to read nominations during the Grammy Awards show.
“Jay-Z, did you not get one of these in your gift bag?” Colbert quips from the stage. “Am I cooler than you?”
The celebrity sneak peek is all part of Apple’s big (and wildly successful) plan to hype its upcoming tablet.
January 27, 2010: After months of rumors and speculation, Steve Jobs publicly shows off the iPad for the first time. Aside from the name, which some people joke sounds like a female sanitary product, the first-generation iPad immediately earns critical acclaim.
“The last time there was this much excitement over a tablet, it had some commandments written on it,” The Wall Street Journal quips.
When it goes on sale a few months later, the first-gen iPad quickly becomes Apple’s fastest-selling new product ever.
January 26, 2016: After nine years of spectacular growth, iPhone sales flatline for the first time. Some call the sales plateau means “peak iPhone” has finally arrived.
Numbers posted by Apple show that during the final three months of 2015, iPhone sales grew by only 0.4%. The crucial holiday season sales compare quite unfavorably with the 46% jump recorded during the same period a year earlier.
January 21, 2015: Months before the first Apple Watch goes on sale, users get a glimpse at what playing games might look like on the smartwatch. Thanks to Apple making the WatchKit API available to third parties, game developer NimbleBit releases a mockup of Letterpad, its simple, work-in-progess word game.
Suddenly, we get a peculiar desire to play games on our wrist that we haven’t had since the days of the Nintendo Game & Watch three decades earlier.
December 27, 2010: Almost four months after the second-gen Apple TV’s debut, Cupertino says it has sold 1 million of the streaming video devices.
The news shows that Apple’s set-top box is gaining momentum. However, Apple’s PR move — which included a preemptive press release issued on December 21 that said Apple “expects sales of its new Apple TV to top one million units later this week” — is also a low-blow shot at competitor Roku, which recently said it planned to hit the 1 million unit mark by the end of 2010.
December 14, 2017: The much-anticipated iMac Pro finally reaches customers many months after it was announced. With a built-in 27-inch, 5K display and an Intel Xeon processor, the high-end desktop combines the features of an iMac and a Mac Pro.
It is beautiful and far more powerful than earlier iMacs, but is destined to stay in Apple’s product lineup only a relatively short time.
December 11, 2013: A Chinese labor rights group calls on Apple to investigate the deaths of several workers at a Shanghai factory run by iPhone manufacturer Pegatron.
Most controversially, one of the dead workers is just 15 years old. The underage worker reportedly succumbed to pneumonia after working extremely long hours on the iPhone 5c production line.
December 9, 2011: Apple opens a store in New York’s fabled Grand Central Terminal, the company’s fifth Manhattan retail outlet.
Overlooking the terminal’s Main Concourse, the enormous Apple Grand Central makes a stunning addition to the 140-year-old train station, which is one of New York’s busiest transportation hubs.
December 3, 2012: News Corp pulls the plug on The Daily, the world’s first iPad-only newspaper, less than two years after launching the publication.
While the writing has been on the wall for some time, the closure is a blow for those who view the iPad as the savior of the traditional publishing industry.
November 27, 2012: Apple fires the manager responsible for the disastrous Apple Maps launch in iOS 6 after the glitchy software delivered embarrassingly bad data to users around the world.
Richard Williamson, who oversaw Apple’s mapping team, gets the ax from Eddy Cue, who assumes leadership of the project.
November 23, 2010: An early Apple-1 computer, complete with its original packaging and a letter signed by Steve Jobs, sells for $210,000.
At the time, it ranks as the most expensive personal computer ever sold at auction. That makes sense, because it’s an incredibly rare find. The working Apple-1 is thought to be one of only approximately 50 still in existence.
November 19, 2013: Apple gets final approval from the Cupertino City Council to proceed with building a massive second campus to house the iPhone-maker’s growing army of workers in California. Regarding the new Apple headquarters, Cupertino Mayor Orrin Mahoney issues a simple message: “Go for it.”
However, the massive structure — with an innovative circular design that will earn it the nickname “the spaceship” — remains years away from opening, despite Apple’s ambitious schedule.
November 13, 2013: Apple and Samsung head back to court to determine how much the Korean company must pay for having copied the iPhone. Cupertino asks Samsung for $379 million in damages for ripping off key iPhone technical and design features.
Apple arrives at that number based on estimated lost profits, royalty rates and the $3.5 billion worth of copyright-infringing devices Samsung sold during the period in question.
November 11, 2015: Apple’s first iPad Pro goes on sale after months of speculation about the giant-size tablet. With its much larger screen, professional-oriented targeting and dreaded (optional) stylus, the 12.9-inch iPad Pro represents Apple CEO Tim Cook’s cleanest break yet from Steve Jobs’ vision for iOS devices.
And it turned out all the better for it!
November 3, 2010: Apple prepares to launch the Mac App Store, publicly accepting app submissions from registered developers — and kicking off a gold rush among coders.
After witnessing the enormous sums of money raked in by early entrants in the iOS App Store, developers flood Apple with new Mac apps.
November 2, 2012: The first iPad mini goes on sale, shrinking both the size and the price tag of Apple’s groundbreaking tablet computer.
With a reduced screen size of 7.9 inches – instead of the then-standard 9.7 inches – the original iPad mini is the fifth iPad to be released by Apple. Critics hail Apple’s most affordable iPad ever, although some people complain about the tablet’s lack of a Retina display.
October 29, 2012: Scott Forstall, Apple’s senior vice president of iOS software, is fired from the company after the disastrous Apple Maps launch. After Forstall is ousted, Apple divvies up the roles he previously handled among other high-level execs.
Jony Ive assumes leadership of the Human Interface team. Craig Federighi becomes head of iOS software. Eddy Cue takes control of Maps and Siri. And Bob Mansfield “unretires” to lead a new technology group.
October 28, 2012: More than a year after Steve Jobs’ death, the luxury yacht he commissioned is shown off for the first time, launched from a shipyard in North Holland. Called Venus, the distinctive-looking yacht was one of the big personal projects Jobs pursued in his last years.
As Jobs told biographer Walter Isaacson, “I have to keep going on it. If I don’t, it’s an admission that I’m about to die.”
Sadly, Jobs never lived to see the finished vessel.
October 18, 2010: Just six months after the original iPad debuts, Steve Jobs reveals that Apple’s tablet already outsells the mighty Macintosh computer.
During the company’s fourth-quarter earnings call, Jobs says Apple sold 4.19 million iPads during the previous three months, compared with 3.89 million Macs.
October 12, 2011: Apple launches iCloud, a service that lets users automatically and wirelessly store content and push it to their various devices.
iCloud’s arrival marks the end of Apple’s Mac-centric “digital hub” strategy — and ushers in an age of inter-device communication and non-localized files.
October 8, 2014: Apple says it is “surprised” after GT Advanced Technologies, the supplier previously rumored to make ultra-strong sapphire glass displays for the iPhone 6, says it will file for bankruptcy.
The announcement appears to mark the end of the road for sapphire glass iPhone screens, a highly anticipated upgrade that promised to make devices more durable but never arrived.
October 7, 2011: Two days after the death of Steve Jobs, Apple opens preorders for its next-gen iPhone 4s.
The last iPhone that Jobs worked on directly, the 4s boasts a speedier A5 chip, improved 8-megapixel camera with 1080p HD video recording, and — most significantly — Apple’s new AI virtual assistant, Siri.