iPhone 7 camera gets ‘Shot on iPhone’ photogs drooling

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This photo by Flavio Sarescia was part of the original
This photo by Flavio Sarescia was part of the original "Shot on iPhone 6" campaign. Sarescia and others from the campaign eagerly upgraded to the iPhone 7 Plus.
Photo: Flavio Sarescia/Apple

Their photography on the iPhone 6 and 6s was celebrated by Apple with glossy magazine ads, billboards and banners that stretched down skyscrapers.

But the photographers whose work fueled the “Shot on iPhone 6” marketing campaign are trading in the old technology for the shiny new iPhone 7, in most cases the dual-lens 7 Plus.

Apple surprises ‘iPhone 6’ photographers with coffee table books

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Apple surprises the photographers from the
Apple surprises the photographers from the "Shot on iPhone 6" campaign with coffee table books.
Photo: Brendan Ó Sé

The billboards and ads featuring beautiful photographs shot with an iPhone 6 are nearly gone. Apple is now promoting a new iPhone. But that does not mean Apple has forgotten the photographers whose work helped sell phones and treat the world to art in public spaces.

Photographers from the “Shot on iPhone 6” campaign have been getting packages in the mail, a pair of cloth-covered coffee table books featuring their work. The books were apparently a surprise and included a pair of white gloves for handling with care.

iPhone 6 can handle a charging elephant and other worldly wonders

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Jen Pollack Bianco captured this juvenile elephant charging her safari vehicle on the iPhone 6.
Jen Pollack Bianco captured this juvenile elephant charging her safari vehicle on the iPhone 6.
Photo: Jen Pollack Bianco

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

Mobile photography’s most mobile photographer was on the Skeleton Coast in Namibia and didn’t want to be weighted down.

Jen Pollack Bianco traveled with her usual DSLR equipment — all 26 pounds of it — but when the time came to go on an elephant safari, she left the heavy gear behind. This was a bold choice, considering such encounters rarely happen more than once in a lifetime.

The travel blogger carried her new iPhone 6 and the camera inside proved it could handle a charging elephant.

‘Shot on iPhone 6’ campaign proves humbling for young photographer

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This vintage roller skate was one of three photos by photographer Michael Mainenti that were chosen by Apple for the
This vintage roller skate is one of three photos by Michael Mainenti chosen for Apple's "Shot on iPhone 6" campaign.
Photo: Michael Mainenti

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

 Michael Mainenti is in the developmental stages of a photography career, a point when he should be looking at the works of the established masters and saying, “Some day.”

Mainenti is faithful to this time-honored tradition except that some day is already happening. The 25-year-old college student is among the photographers whose work was selected by Apple for a global advertising campaign to show off the improved camera in the iPhone 6.

“It is a humbling feeling to see my work in the same advertising campaign with photographers I followed even before the launch of the ‘Shot on iPhone 6’ ads,” Mainenti told Cult of Mac. “It’s a boost of confidence and motivation to get better.”

iPhone 6 camera lets travel photographer pack light

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This glacier on the Icelandic coast was photographed with the iPhone 6 and featured in Apple's
This glacier on the Icelandic coast was photographed with the iPhone 6 and featured in Apple's advertising campaign.
Photo: Austin Mann

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

 The thick Icelandic fog lifted and Austin Mann saw an otherworldly glacier emerge. Photography is a way for Mann, a Christian and a professional travel photographer, to worship god, and this was the kind of scene that spoke to him.

But to get the shot, he would have to leave his camera gear in the car for a climb on all fours down a rocky cliff. Mann put his new iPhone 6 Plus in his pocket and scrambled down to make the picture.

The shot, taken using the iPhone’s panorama mode, was among the most prominent photos featured in Apple’s “Shot on iPhone 6” marketing campaign, a promotional blitz that began in the spring with billboards, giant banners stretched across the sides of buildings, and advertising on television and in magazines.

‘Magical’ iPhone 6 snap makes Irish photographer believe in dreams

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This scene from Copenhagen photographed last year by Brendan Ó Sé has been featured prominently in Apples
This scene from Copenhagen photographed last year by Brendan Ó Sé has been featured prominently in Apples "Shot on iPhone 6" ad campaign.
Photo: Brendan Ó Sé

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

Brendan Ó Sé aimed his iPhone camera, composed on screen the wavy painted lines on a Copenhagen street and snapped the photo as four people entered the frame from different directions.


For reasons Ó Sé cannot explain, he titled the photo, God will send a sign. When he does, be prepared.

Not long after, Ó Sé received widespread attention for the photo after it was selected by Apple to be part of its “Shot on iPhone 6” advertising campaign. There were billboards in several countries, magazine ads, an international award and interview requests.

Ó Sé was not prepared. He was kind of floored.

Brad Mangin is one of sport photography’s best shooters – even with an iPhone

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Brad Mangin's portrait of a high school football player was selected for Apple's
Brad Mangin's portrait of a high school football player was selected for Apple's "Shot on iPhone 6" ad campaign.
Photo: Brad Mangin/Apple

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

Brad Mangin’s friends gave him a good ribbing as “the last photographer on the planet” to carry a flip phone. They all had iPhones and couldn’t believe it took him so long to not only own one but discover the picture quality of the phone’s camera.

 
Laughter would turn to admiration in less than a year’s time. Mangin would go on to use his first iPhone to produce a robust baseball essay for Sports Illustrated and get a book deal with his iPhone pictures.

What Cielo D. ‘Shot on iPhone 6’ became a billboard and a symbol of hope

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shot on iphone 6
Ceilo de la Paz made a selfie that reflected the story of her life.
Photo: Cielo de la Paz/Apple

Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.

There was a divorce, financial setback and hurt when the father she finally met had little interest in building a relationship. Cielo de la Paz needed just one small sign to remind her happier days lie ahead.

 She would get her sign — a billboard no less — and when she saw it for the first time, it gave her a much-needed feeling of triumph.

The 39-year-old single mother had a photo selected by Apple for its “Shot on iPhone 6” campaign that has now been seen in outdoor ads in 24 countries. The picture was made after a rain storm. It is of de la Paz’s reflected self in a puddle with fallen leaves floating to form a frame around her silhouette. She is holding a red umbrella.

Photographers thrilled with exposure from ‘Shot on iPhone 6’ ad campaign

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This photo by Flavio Sarescia was part of the original
Flavio Sarescia was happily surprised when this photo he made with his iPhone 6 was selected by Apple for its popular ad campaign.
Photo: Flavio Sarescia/Apple

Flavio Sarescia’s photography is on billboards around the world, walls of train stations and even the back cover of a magazine. Yet he makes his living selling dog food.
 
His moody photo of a resting surfer on a rocky New Zealand beach at sunset caught the eye of Apple and landed in the “Shot on iPhone 6” advertising campaign, a collection of photos and videos from more than 50 iPhone 6 users prominently displayed in more than 70 cities around the world.

Sarescia and other hobbyists have pictures alongside those of established professionals, a subtle pitch to the rest of us that suggests whether the iPhone 6 is in the hands of an amateur or artist, both can create on “equal” terms. We all can make great pictures.

Apple’s latest ‘Shot on iPhone 6’ videos are absolutely gorgeous

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Shot on iPhone 6 by Trond K.
Shot on iPhone 6 by Trond K.
Photo: Apple

I’ve been loving Apple’s “Shot on iPhone 6” ad campaign, if for no other reason than it gives me hope that one day, I too will be able to capture crazy beautiful images with my smartphone’s camera.

Apple has pushed the campaign with tons of billboards, posters and videos, all shot by various iPhone 6 users around the world. The latest group of short videos features breathtaking shots of the Netherlands, Norway, Oregon and Australia, accompanied by sweet indie jams like “Murakami” by Made in Heights.

Watch all four videos below: