Everything you need to know about the JPEG-killing HEIF format Apple is adopting

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HEIF
HEIF may finally end JPEG's 25-year reign.
Images: Cult of Mac/Apple

HEIF is the new photo format that Apple is using to replace JPEG. And it probably will replace JPEGs, because the iPhone is the most popular, most-used camera in the world, and as of iOS 11, most iPhones will be switching from JPEG to HEIF.

But what is HEIF? What makes it better than JPEG? And what difference will it make to you, really?

How to pick the perfect frame on iPhone Live Photos

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Live Photos are magical.
Live Photos are magical.
Photo: Apple

Photographers rejoice! iOS 10 lets you snap RAW images

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The iPhone's camera is getting a big update.
The iPhone's camera is getting a big update.
Photo: Ste Smith/Cult of Mac

Pictures snapped from an iPhone are about to take a huge step closer to pro status this year and you won’t even need to buy the iPhone 7 Plus’ rumored dual lens to get them.

For the first time ever, Apple is finally bringing RAW image files to the Camera app in iOS 10 thanks to a new AVCaptureOutput that will also allow third-party apps to snap Live Photos along with RAW.

Where is Android’s answer to iPhone SE?

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where-is-androids-answer-to-iphone-se-image-cultofandroidcomwp-contentuploads201603iPhone-SE-png
With iPhone SE, Apple delivers something Android doesn't.
Photo: Apple

Die-hard Android fans probably had little interest in Apple’s keynote Monday, but believe it or not, plenty will be interested in the new iPhone SE.

With high-end specifications and a 4-inch display, it’s a compact smartphone for those who want the latest features without a supersized screen — and there’s nothing like it on Android.

New iPhone 6s ads are all about time

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Aubrey Plaza iPhone 6s ad
Aubrey Plaza is a busy, busy lady.
Photo: Apple (via YouTube)

A couple of new iPhone 6s ads play up the time-saving powers of 3D Touch and the time-travel abilities of Live Photos.

Apple just posted the videos to its YouTube account, and if you’re a fan of the quantifiable measurement of change, you’ll find a lot to like in the 30-second spots. Check them out below.

2015: The year photography moved (and moved us)

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More than a trillion photos were captured in 2015.
More than a trillion photos were captured in 2015.
Photo: HypeBeast

We were too busy taking our own pictures in 2015 to notice that something about photography had changed.

This was the year the photo moved. It shed its flat, two-dimensional constraints and showed a life once left to the imagination.

The movement could be slight, as in Apple’s Live Photos, a new feature on the iPhone 6s and 6s Plus camera that records a snippet of video before and after the frozen moment to add an extra dimension.