Data breaches have compromised 2.6 billion personal consumer records in the past two years, with a rapid rise since last year, according to an independent study Apple published Thursday.
Increasing threats to consumer data stored in the cloud underscore a need for end-to-end data encryption like Advanced Data Protection for iCloud, launched in 2022, Apple said.
“Bad actors continue to pour enormous amounts of time and resources into finding more creative and effective ways to steal consumer data, and we won’t rest in our efforts to stop them,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “As threats to consumer data grow, we’ll keep finding ways to fight back on behalf of our users by adding even more powerful protections.”