| Cult of Mac

Coca-Cola boxes can now transform into iPhone VR viewer


Why buy an Oculus Rift when you can get VR with Coke?
Why buy an Oculus Rift when you can get VR with Coke?
Photo: The Coca-Cola Co.

Recycling is great. Reusing is even better, which is why Coca-Cola’s new packaging that can double as a VR viewer for iPhone one of the coolest and greenest innovations we’ve seen so far this year. 

The new packaging prototype transforms a traditional 12-pack box made from recycled cardboard into a Google Cardboard-esque VR viewer. Coca-Cola doesn’t have immediate plans to release the new packaging, but it probably wouldn’t take much convincing if the right promotional partner came along.   

Three different versions of the VR packaging have already been conceived. Watch demos of all three below:

Android Pay starts loyalty rewards program with Coca-Cola


Android Pay just one-upped Apple Pay with its Coca-Cola loyalty reward partnership. Photo: Coca-Cola
Android Pay just one-upped Apple Pay with its Coca-Cola loyalty reward partnership. Photo: Coca-Cola

Android Pay, the newest kid on the block in mobile phone payments, has found a way to get people using their smartphones to pay for goods and services: loyalty reward systems.

Like similar retail, grocery and airline programs, Android Pay will soon include points for specific purchases to encourage us all to use our smartphones more and more to pay for the stuff we already buy.

Coke is the first program up, according to Google exec Sridhar Ramaswamy, with points to earn each time you use Android Pay to buy a Coke through any one of some 20,000 NFC-enabled Coca-Cola vending machines. You’ll get points that will let you get free Coke, Coca-Cola gets to know where and when people are buying its products and Google gets people to use Android Pay. It’s win-win-win.

Banksy’s latest sketch is a terrifying reminder of your iPhone addiction



Banksy, the U.K. street artist who doesn’t shy from making commentary on social and technology issues with his graffiti street art, published a new sketch with a terrifying reminder that your iPhone has basically become a parasitic extension.

In a separate piece of graffiti art posted on Twitter, Banksy had a subtle message against corporations like Apple, Nike, Coca-Cola, and others.

Take a look:

How Coke Versus Pepsi Convinced Steve Jobs To Invest In Laser Printers [Video]



Apple products have been the go-to brand for creatives for decades, but when Apple was in its infancy Steve Jobs laid the groundwork by heavily investing in a printer of all things.

It was the Laserwriter I that cemented Apple as the hardware supplier of choice for the creative community, but Jobs took some convincing before being sold on the idea of a selling an expensive laser printer.

In the video above, Brady Haran explains how Jobs tried to go with clone fonts to reduce costs, but was ultimately convinced to invest in proper typesetting for the revolutionary Apple Laserwriter I after getting an ultimatum between his prefered Coca-Cola or Pepsi. Brady can be a bit of a rambling charmer, so jump to the 6min mark.

Via: Gizmodo

Apple Climbs Up To Second In Best Global Brands Survey


Apple is the "top riser" in the Best Global Brands survey.

Apple has climbed up to the second spot in Interbrand’s “Best Global Brands” survey of 2012, with an estimated brand value of $76.5 billion. The Cupertino company is second only to Coca-Cola, worth an estimated $77.8 billion, and it leaves IBM, Google, and Microsoft trailing behind.

Coke Ad Turns Rolled-Up Magazine Into iPhone Speaker Dock



Sick, enraged or just plain glum about the fact that your new iPhone 5 won’t work with your multiple and expensive speaker docks? Then you should probably lose that sense of entitlement.

Or you could move to Brazil (where an iPhone costs the same as a small private plane, more or less) and start buying paper magazines. Because a recent Coca Cola ad turns a copy of Capricho magazine into a passive cylindrical speaker dock.