Accessory-maker Casetify on Monday lifted the lid on its exciting new collaboration with Coca-Cola. The partnership will bring a range of awesome iPhone cases, Apple Watch bands, and other Coca-Cola-branded accessories.
Join the waitlist today for your chance to order as soon as they’re available.
Recycling is great. Reusing is even better, which is why Coca-Cola’s new packaging that can double as a VR viewer for iPhone one of the coolest and greenest innovations we’ve seen so far this year.
The new packaging prototype transforms a traditional 12-pack box made from recycled cardboard into a Google Cardboard-esque VR viewer. Coca-Cola doesn’t have immediate plans to release the new packaging, but it probably wouldn’t take much convincing if the right promotional partner came along.
Three different versions of the VR packaging have already been conceived. Watch demos of all three below:
Android Pay, the newest kid on the block in mobile phone payments, has found a way to get people using their smartphones to pay for goods and services: loyalty reward systems.
Like similar retail, grocery and airline programs, Android Pay will soon include points for specific purchases to encourage us all to use our smartphones more and more to pay for the stuff we already buy.
Coke is the first program up, according to Google exec Sridhar Ramaswamy, with points to earn each time you use Android Pay to buy a Coke through any one of some 20,000 NFC-enabled Coca-Cola vending machines. You’ll get points that will let you get free Coke, Coca-Cola gets to know where and when people are buying its products and Google gets people to use Android Pay. It’s win-win-win.
Banksy, the U.K. street artist who doesn’t shy from making commentary on social and technology issues with his graffiti street art, published a new sketch with a terrifying reminder that your iPhone has basically become a parasitic extension.
In a separate piece of graffiti art posted on Twitter, Banksy had a subtle message against corporations like Apple, Nike, Coca-Cola, and others.
Apple products have been the go-to brand for creatives for decades, but when Apple was in its infancy Steve Jobs laid the groundwork by heavily investing in a printer of all things.
It was the Laserwriter I that cemented Apple as the hardware supplier of choice for the creative community, but Jobs took some convincing before being sold on the idea of a selling an expensive laser printer.
In the video above, Brady Haran explains how Jobs tried to go with clone fonts to reduce costs, but was ultimately convinced to invest in proper typesetting for the revolutionary Apple Laserwriter I after getting an ultimatum between his prefered Coca-Cola or Pepsi. Brady can be a bit of a rambling charmer, so jump to the 6min mark.
Apple has topped the list of world’s most valuable brands for the third straight year in a row, and is now worth almost twice as much as any other brand on the planet, Forbes reports. The Cupertino company is now valued at $104.3 billion, up 20 percent over last year, which puts it way out in front of Microsoft, Samsung, and even Google.
Coca-Cola is often held up as that most American of brands, but it’s certainly not the most valuable American brand. In fact, that upstart Apple — a company 90 years younger than Coke — has just pushed the sugar-water purveyor off the list of most valuable brand in the world.
Apple has climbed up to the second spot in Interbrand’s “Best Global Brands” survey of 2012, with an estimated brand value of $76.5 billion. The Cupertino company is second only to Coca-Cola, worth an estimated $77.8 billion, and it leaves IBM, Google, and Microsoft trailing behind.
Sick, enraged or just plain glum about the fact that your new iPhone 5 won’t work with your multiple and expensive speaker docks? Then you should probably lose that sense of entitlement.
Or you could move to Brazil (where an iPhone costs the same as a small private plane, more or less) and start buying paper magazines. Because a recent Coca Cola ad turns a copy of Capricho magazine into a passive cylindrical speaker dock.
Apple’s ability to turn over its inventory incredibly quickly is seen as one of the Cupertino company’s greatest strengths. But just how quickly does it sell its products? According to Gartner’s Supply Chain Top 25 league table, Apple clears its entire inventory every 4.9 days. That’s faster than Amazon, Coca-Cola, Dell, and Samsung. In fact, the only company that turns over its inventory quicker is McDonald’s.
A Steve Jobs tribute image that rapidly went viral shortly after Jobs passed away last October has earned one 20-year-old student a job with Coca-Cola. Jonathan Mak, who lives in Hong Kong, was recruited by the beverage giant to design posters for its latest advertising campaign.
In 1971, Coca-Cola unleashed one of history’s most iconic commercials on the world. “I’d Like To Buy the World a Coke” showed people of various ethnicities and social classes standing on a hilltop, singing about how much they’d like to buy everyone in the world a soft drink originally based on coca leaf extract. The commercial was a huge success during its time, but watching it today becomes slightly unbearable with all of its cheesy happiness.
No one sings on hilltops anymore, so with a little help from Google, Coca-Cola has reimagined their iconic advertisement to be more fitting in the digital world. The end result is pretty crazy: rather than singing about buying the world a Coke, users of the Coca-Cola iOS app can actually purchase a Coca-Cola for people across the world.