California Streaming event

Flash poll: 80% plan to buy iPhone 13 Pro or Pro Max


The iPhone 13 Pro Max is the big winner in our flash poll.
The iPhone 13 Pro Max is the big winner in our flash poll.
Photo: Apple

When it comes to the iPhone 13 lineup, it’s apparently time to go Pro or go home.

An overwhelming 80% of people who responded to Cult of Mac’s flash poll after Tuesday’s Apple event say they will buy either iPhone 13 Pro or iPhone 13 Pro Max on launch day.

7 things to love (or hate) from the Apple September event


7 things to love (or hate) from the Apple September event
There was a lot to love at the Apple September event. But not everything.
Photo: Apple

Apple surprised us several times Tuesday during its September product launch event. There was a lot to love on display … but not everything was awesome. We got some products we expected and some we didn’t.

Here are the high and low points of Apple’s “California Streaming” event.

Adding up Apple’s ‘California Streaming’ event by the numbers


Apple's "California Streaming" event by the numbers.
Photo: Apple

If there’s one thing you can expect from a new Apple product release like its “California Streaming” event on Tuesday, it’s a lot of impressive facts and figures. After all, the older products are still impressive, yet the new ones have to be better. And they always are, at least to some degree.

It’s a little bit like the staggering numbers Apple throws around on its quarterly earnings calls. But here it’s all about the product performance indicators that will most likely lead to more record-breaking earnings in the near future. Shipping on the items below is imminent in most cases.

See below for a rundown of the newly announced products and updates by the numbers.

The real Apple Watch Series 7 looks way nicer than those fugly mockups


Series 7 is an evolution rather, not a revolution. And that's a good thing.
Series 7 is an evolution rather, not a revolution. And that's a good thing.
Photo: Apple

As expected, the new Apple Watch Series 7 features a bigger, brighter display and slimmer bezels. Fortunately, that’s about the only thing the rumors got right.

Mockups suggesting the new wearable would come with clunky, flat sides turned out to be way off the mark. The design of Series 7 is more evolution than revolution, taking the classic Apple Watch look and refining it to become more elegant than ever.

iPhone 13 Pro and Pro Max bring 120Hz displays, big camera upgrades


iPhone 13 Pro
iPhone 13 is faster and more improved in so many ways.
Photo: Apple

The wait for iPhone 13 Pro and iPhone 13 Pro Max is over. At an event in California on Tuesday, Apple unveiled its newest flagships with faster ProMotion displays that can reach 120Hz, an even faster A15 Bionic chipset, and big camera improvements for both photos and videos.

This year’s refresh also adds a 1TB storage option for iPhone 13 Pro models and finally shrinks the notch above their screen. You can preorder yours starting Friday, September 17 before the new iPhone lineup makes its official debut one week later on September 24.

iPad mini gets its biggest, most amazing upgrade yet


2021 iPad mini
Wow! iPad mini is better than ever.
Photo: Apple

Apple today surprised us with a brand-new 2021 iPad mini — its best compact tablet to date. It sports a gorgeous new design inspired by iPad Pro, an edge-to-edge Liquid Retina display, and a blazing-fast A15 Bionic chip with 5G connectivity. It’s the only compact tablet worth your hard-earned cash.

Be right back: Apple Store goes down ahead of iPhone 13 event


Apple Store down iPhone 13
New products on the way!
Image: Apple

Benjamin Franklin once wrote that nothing in this world is a certainty, “except death and taxes.” If he were alive today, he might add “and the Apple Store going down before a big keynote” to that list.

“Be right back” reads the message that greets visitors who attempt to purchase anything through Apple’s website this morning. When it returns, we expect a whole bunch of new additions, including iPhone 13.

New 10.5-inch iPad could make surprise appearance at iPhone 13 event


New 2020 iPad
Will we get more than anticipated from today's Apple keynote?
Photo: Apple

The ninth-generation iPad could make its debut during Apple’s big iPhone 13 event later today, according to one tipster. The new device is expected to come with a slightly larger display and a faster Apple chip, as well as a revamped design that’s similar to that of the iPad Air and iPad Pro.

How to watch Apple’s big ‘California streaming’ event for iPhone 13


See iPhone 13, Apple Watch 7 and AirPods 3 as soon as Apple unveils them.
Photo: Apple

Apple will host one of its biggest events of the year on Tuesday. “California streaming” is expected to bring our very first (official) look at iPhone 13, Apple Watch Series 7, brand-new AirPods, and maybe more.

Just like recent Apple keynotes, this one will be streamed online, so you’ll be able to watch it in its entirety as it all unfolds. We’ll show you how.

Here are all the changes expected in the iPhone 13


This concept image shows how the iPhone 13 notch might shrink.
A smaller notch is just one of many changes that leaked out about the iPhone 13 ahead of the impending launch.
Artists concept: Cult of Mac

Apple will almost certainly unveil the iPhone 13 at its “California Streaming” event on Tuesday. But why wait? Virtually all the details already leaked out. Here’s everything we’re expecting for Apple’s 2021 handset.

This won’t be a simple “speed bump” upgrade. Quite a bit is changing.

Hardware predictions for Apple’s California Streaming event! [CultCast 509]


CultCast podcast episode 509: We are psyched for the California Streaming event.
We are psyched for the California Streaming event!
Image: Killian Bell/Cult of Mac

This week on the Cult of Mac podcast: iPhone 13, iPhone 13 Pro, Apple Watch Series 7, AirPods 3 and … more? We’re talking hardware predictions for next Tuesday’s big California Streaming event.

Also on The CultCast this week:

  • Jon Prosser’s audacious iPhone 14 leak
  • Facebook’s new Ray-Ban smart glasses
  • More speed bumps for Apple’s car project
  • Erfon’s botfly nightmare! (There will be pus.)

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video livestream, embedded below.

How to see the AR Easter egg hidden in Apple’s September 14 event invite


How to see the AR Easter egg in Apple’s September 14 event invite
The Apple September event invite has a beautiful but hidden augmented-reality feature.
Photo: Ed Hardy/Cult of Mac

Hidden in Tuesday’s invite to the Apple September event is an augmented reality Easter egg. It’s part of the company’s ongoing move to draw more attention to AR — and make its event invites cooler than anyone else’s.

The graphic for the event is the Apple logo floating over a lake in the evening. iPhone users can transfer that design to the real 3D world, and pass through it into a star-lit virtual space.