Apple just dropped another awesome ad for the iPhone X.
“Unleash” showcases its impressive A11 Bionic chip and the gorgeous games and ultra-immersive augmented reality experience it puts in the palm of your hand.
Augmented Reality (AR) is still an emerging technology, but Apple is poised to profit from it significantly. Or that’s the prediction of one analyst anyway.
And all the extra billions in revenue wouldn’t require the rumored Apple AR Glasses, though that would help.
Snapchat is building its focus on augmented reality Lenses, by giving users the ability to download those created by other users. This follows on from a feature Snap added at the end of last year, giving users the ability to build their own Lenses.
The iPhone X’s ugly notch could pave the way for Apple to dominate the smart glasses market.
Augmented reality glasses are poised to become the hottest tech gadget of the next decade and Apple’s already laying the foundation with the iPhone X. It may not seem like the two will be directly related, but this clever concept shows how the key lays in the TrueDepth camera hidden in the notch.
Check it out:
Apple’s ARKit technology is poised to change the way we interact with everything, including business cards.
iOS & ARKit developer Oscar Falmer previewed his newest AR business card concept on Twitter and it looks freaking rad. Using ARKit 2.0 with image tracking, Falmer’s concept pulls up all of the person’s contact info, website, social media accounts and more for you to interact with digitally.
Check it out:
Down the road, as you gaze into the monitor of a new iMac, the screen could gaze back.
Apple was awarded a patent Thursday by the United States Patent & Trademark Office for adjustable reflective display technology that can track your gestures, including eye and head movements.
Avi Cieplinski, the former Apple engineer who co-invented the 3D Touch and Taptic Engine iPhone features, has joined mapping startup Mapbox to create AR software tools.
Hot off the heels of Apple’s announcement of ARKit 2.0, creative software giant Adobe revealed its own foray into augmented reality. Soon many more people should be able to create 3D, animated content that seems to float in the real world.
Looking for a job for Apple working on a technology that Tim Cook has personally endorsed as one of the most exciting pieces of tech around?
If so, you may be interested in a recent job posting for a 3D UI Frameworks Engineer, underscoring Apple’s interest in all things augmented reality. Who knows? You could even wind up working on Apple’s rumored AR headset.
Just in time for May the Fourth-be-with-you, Star Wars: Jedi Challenges added multiplayer lightsaber battles so you can take on your friends in virtual reality combat.
Of course, doing so requires a couple of $150 AR helmets and lightsabers. But still.
