Steve Jobs: Lion, iOS 5 And iCloud Are The Soul of Apple [WWDC 2011]

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“If the hardware is the brain and the sinew of our products, the software is their soul,” says Steve Jobs. “This year, we’re here to talk about the soul across three separate products.”

Those three things? Lion, iOS 5 and iCloud.

“Let’s start with Lion,” says Jobs, making way for Phil Schiller and Craig Federighi to take the stage.

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