We get that yesterday’s Apple event was a marketing thing, which is why every presentation began with whoever was onstage telling us how “thrilled,” “excited” or “really happy” they were to be there. And the exaggeration just continued from those intros.
Here are some of the most outlandish and enthusiastically subjective lines that came from the stage at the Bill Graham Civic Auditorium. We’ve organized them by speaker so you can see who “won” this verbal arms race of canned excitement.
Jen Folse used the Apple stage Wednesday to tell the world about Apple TV. She used her nails to express her loyalty to the company.
If you got close enough to Apple’s lone female staffer to present at the company’s fall product event Wednesday, you could see the wavy lines of blue, pink, red, yellow and white on her nails painted to look like Siri’s Apple Watch interface. Those same colors were also used in official promotions of the fall showcase.
Have a look:
Apple fans can’t purchase the iPhone 6s, Apple TV, or iPad Pro that were unveiled yesterday, but if you’re lucky you can pick up the cheap gold Apple Watch Sport today, now that Apple Stores have received limited supplies of new units.
Cult of Mac got an early look at the new gold finish thanks to a reader who already scooped up a 42mm gold Apple Watch Sport at the Apple Store in Gilbert, Arizona, and while the new model is way cheaper than its expensive Edition sibling, it still looks like a million bucks.
Take a closer look:
Siri may be able to keep a secret, but once word gets out, just try to stop it from sassing you about it.
Apple’s digital assistant is now chock full of sass in the aftermath of the company’s event today, at which it revealed new models of the iPad, iPhone, and Apple TV.
Apple rolled out one drool-worthy new gadget after another Wednesday.
The iPad Pro? Want.
A Hermes Apple Watch? Gotta have.
The new Apple TV? Gimme!
If you’re like me, you’ll want one of everything Tim Cook and crew showed off in Apple’s September showcase. But if you get one of everything, it is going to cost you.
After a little playtime with Apple’s new products Wednesday, the bloggers and tech reporters who cover Cupertino wrote positive reviews, but nothing seemed to make anyone pause and say wow.
The hands-on reviews and observations of the new Apple TV, the iPad Pro and iPhone 6s were measured praises of what may come later, the story appears to be more about evolution than revelation.
Wow. That was a big deal. For a mere “s” upgrade, Apple went way above and beyond with today’s big product showcase. Three major product lines have been not just upgraded, but reinvented, and finally there’s a reason to buy the one that has been languishing — the Apple TV, which is now a gaming console as well as an entertainment center.
Maybe I’ve drunk too much Kool-Aid, but I thought this morning’s presentation was one for the history books.
If there was one thing heard across Twitter during today’s Apple announcements, it was the sound of money being sucked from wallets.
The introduction of an iPad 2, a more interactive Apple TV and the upgraded iPhone 6s generated tons of spending declarations on Twitter and in the posts written in another language, the exclamation point was a good indication of the social media excitement over Apple’s new products, rolled out today at the Bill Graham Auditorium in San Francisco.
Tim Cook and company just hit us with a tsunami of new product announcements. Not only did we get new iPhones, a much-improved Apple TV, and a giant iPad, but Apple’s also making pencils, keyboards, and cheap gold Apple Watches now too.
Fans can relive all the glory by watching today’s keynote in its entirety on Apple’s website or iTunes, but if you want to get down to just the highlights and hear Jony Ive wax philosophical about his latest creations, here are all the new product videos:
From the iPhone to the iPad to the Apple TV, Cupertino’s constellation of magical devices just got a little more magical.
Did you expect all that Apple goodness? Most of what we heard today already churned through the rumor mill: the plus-size iPad Pro; new Apple Watch finishes and bands; a refreshed Apple TV with games, apps and Siri functionality. And, oh yeah, the new iPhone 6s and 6s Plus with a whole new level of Force Touch, called 3D Touch.
There were even a few surprises, like the iPad Pro’s new Smart Keyboard and the iPad stylus, dubbed the Apple Pencil. But throughout today’s keynote by Tim Cook and his lieutenants, the series of under-the-hood upgrades they revealed promise to push all Apple products forward into the future.
Let’s take a moment to boil down all two hours and 10 minutes of this incredibly dense and surprisingly succinct Apple event.