Concealed in Wednesday’s invite to the Apple spring event is an augmented reality Easter egg. It’s a bonus to make the invite seem cool, and perhaps get Mac fans excited about what’s coming.
The graphic for the March 8 event has an Apple floating in space. And it looks even better in AR.
An Apple VP used Twitter to reveal the date for the company’s much-anticipated product-release event. Apple soon after began issuing invitations. As had been rumored, the streamed event will take place Tuesday, March 8.
While Greg “Joz” Joswiak, global head of marketing, announced the date, he didn’t post an itinerary. Still, leaks and rumors point to an improved 5G iPhone SE and iPad Air. And a new Mac is possible, too.
Apple TV+ released its first trailer for Slow Horses, its darkly comic espionage thriller series starring Gary Oldman and Kristin Scott Thomas. And judging by the 2+ minute preview, the show looks like it will be both hilarious and thrilling — a rare feat — as it depicts the fates of “screw-up” MI5 agents sent to “Slough House.”
“Bringing you up to speed’s like trying to explain Norway to a dog,” section chief Jackson Lamb (Oldman) says to a group of his hapless charges at one point. The scene is intercut with the Scott Thomas character explaining, with characteristic elegance and wit, that no agent has ever returned from Slough House to respectable duty.
After Apple on Tuesday confirmed that it ceased product sales in Russia, CEO Tim Cook sent out an email to all employees that promises to match donations made to help Ukraine during the ongoing Russian invasion at a rate of 2:1.
“With each new image of families fleeing their homes and brave citizens fighting for their lives, we see how important it is for people around the world to come together to advance the cause of peace,” the email read.
We’re still yet to see an official invite for Apple’s big spring event, which all but rules out the rumored March 8 date. So, when is it likely to happen? Don’t bother asking Siri. As usual, the digital assistant proves less than helpful.
“You can’t hurry news” is the response you get when asking what will be announced at the next Apple event. “No, you’ll just have to wait.”
Apple has stopped selling its products in Russia as the country’s war on Ukraine stretches on. The Mac-maker is taking other steps as well, like removing the state-backed news applications RT and Sputnik from the App Store.
“We are deeply concerned about the Russian invasion of Ukraine,” Apple said Tuesday in a statement. “We are supporting humanitarian efforts, providing aid for the unfolding refugee crisis, and doing all we can to support our teams in the region.”
If you want a great-sounding portable speaker but don’t care about voice-activated control, Sonos just came out with the Sonos Roam SL. It’s like the highly regarded Sonos Roam smart speaker released last year, but it leaves out the far-field microphone and costs $20 less.
Going mic-less means you don’t get to use voice-activated assistants with the speaker. And you lose a couple of other mic-related functions, too.
With everyone primed for a rumored Apple event on March 8, fans are eagerly awaiting the invites that will confirm the date. As of Tuesday morning, however, Cupertino left everyone twisting in the wind.
But that didn’t stop Apple fans and tech journos from speculating about the possible spring event. On Twitter, the hashtag #AppleEvent served as a showcase for theories, jokes and concept art concerning the matter.
The Nomad Base One is an iPhone MagSafe charger that’s an elegant combination of glass and aluminum. It surely looks beautiful on an executive’s desk.
But it’s also $129.95, well above the typical cost of this type of accessory.
A group of software engineers have joined forces to form the Open Web Advocacy (OWA), which will fight Apple’s “anti-competitive” web browser restrictions on iPhone and iPad.
The OWA says that Apple’s tight controls, which prevent third-party browsers from using their own engines on iOS, has stalled innovation for the past 10 years and “prevented web apps from taking off on mobile.”