Apple’s next big thing might not be a car or an AR headset. Thanks to a rule change announced this week by the Food and Drug Administration, Cupertino could soon add hearing aids to its product lineup. The potential market is huge, and Apple stands uniquely positioned to disrupt the status quo.

The new rules allow companies like Apple to sell hearing aids over the counter and online, so buyers can set them up in the comfort of their own homes. Previously, if you wanted to buy hearing aids, your only option was to make an appointment for a hearing test and fitting at a specialist store.

This small change looks set to have a big impact. FDA Commissioner Dr. Robert Califf told CNN he expects the ruling “will unleash the power of American industry to improve the technology.” And there’s one company in particular that has all the know-how to do just that — Apple.

Apple TV+ mystery Surface, about a woman suffering from amnesia at the center of a dark web of mystery, finally tells the truth about who mystery woman Sophie really is.

Turns out she was the brains behind the operation, bringing herself and her husband from nothing to a beautiful house, a six-figure income, and more problems than they know how to handle.

So just how did she and James go from a young power couple lying their way to the top to a couple of criminals looking at the barrel end of jail sentences?

You can enjoy the classic link look on your Apple Watch with the stylish and sophisticated Casetify Link Bracelet. It not only looks great, but it’s robust and comfortable all day long. It also comes in three stylish color options.

Here’s why it’s one of my favorite bands after six months of wear.

Accessories maker Moft offered a new folding wallet Thursday that magnetically sticks to your iPhone 12 or 13, but also acts as a stand whenever you need one.

Carry your license and another card with your handset. Set the stand to take a video call or watch a YouTube video. What’s not to like?

Well, some folks might not like the two-card maximum, but that could work fine for others.

Apple TV+ family comedy Trying hits a snag or two this week, as Jason and Scott both realize they’re running out of road before a fall.

Jason needs money if he wants to pay for the house he’s been renting, which otherwise will be sold out from under him at any minute. Scott needs to make enough money to pay for Karen’s incoming baby, or she’ll continue looking at him as the fatuous loser with his head in the clouds that the show has more than shown us that he is.

On top of that, the adoptees’ grandmother is gunning for custody and she’s willing to fight dirty. Good, I say. This show needs some actual tragedy.

New Apple TV+ dark comedy Bad Sisters follows a family of Irish women who vow to help each other through thick and thin. Thick comes in the form of a miserable brother-in-law, who’s lying in a coffin and represents loose ends for all of them.

Can they outmaneuver a desperate insurance investigator and keep from turning on each other? This is good TV. Let’s just watch it cook.

Three new colors of Beats Fit Pro wireless earbuds — a collaboration between Beats and celebrity Kim Kardashian — went on sale at Apple online Tuesday and promptly sold out. But now you can get them on Amazon, too.

The three new “neutral” colors are designed to blend in more than most earphones. Following Tuesday’s launch at Apple.com/Kim, they went on sale Wednesday at select Apple Stores and resellers.

Apple Card earned top marks in the annual J.D. Power U.S. Credit Card Satisfaction Study. Apple/Goldman Sachs beat out their rivals in the Midsize Credit Card Issuer segment, with users liking the benefits, rewards and more.

2022 is the second year in a row Apple Card took home this honor.

 This week’s giveaway sponsor Bucardo specializes in unique Apple Watch accessories that give you even more options. And the bundle we’ve put together pairs two pieces of unique Apple Watch gear: a pocket watch and a sports band. Learn more about this stunning collection and upgrade your Apple Watch with a touch of vintage sophistication.

Two lucky winners will receive one Bucardo Apple Pocket Watch and one Bucardo Sports Band. Together, the items in this unique bundle retail for $189. Enter below for your shot at taking home the big prize.

Apple TV+ offered a first look at upcoming drama series Shantaram this week in the form of a photo of star Charlie Hunnam (Son of Anarchy) in character, plus a rundown of the cast and plot of the adventure-romance, set to premiere October 14.

And speaking of drama and adventure, the production ran into big trouble on the way to becoming a reality.