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Terrible Mac sales in 2023 help explain why Apple rushed out M3 processor

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New super-size MacBook Air is 'world's thinnest 15-inch laptop'
Even the launch of the first 15-inch MacBook Air wasn't enough to spur 2023 Mac shipments.
Screenshot: Apple

Shipments of Macs plunged 22.4% in 2023, according to a market research firm. While every PC maker also had a weak year, Apple did a bit worse than its rivals.

The drop in macOS demand probably explains why Apple launched the M3 family of processors in the fall, less than a year after the release of their predecessors.

His sister works for Apple. Brace for jealousy. [Setups]

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Mac Studio setup with 5K Studio Display and 4K Samsung monitor
What do you do if one display is 5K resolution and one is 4K resolution?
Photo: [email protected]

When someone asked a marketing director in the United Kingdom how much money he makes, the man laughed and said, “Not enough to justify the contents of this picture” of his computer setup.

Hey, we get it. But then we suffered immediate pangs of envy when he went on to say, “My sister works for Apple so got a sick deal on a refurbed [Mac] Studio and new Studio Display.”

Yeah, good for you, pal. No, really. We mean it!

Juuk Aruna band brings smooth and shiny stainless steel to Apple Watch

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Juuk Aruna for Apple Watch
Now that's a good-looking Apple Watch.
Photo: Juuk

Need a quick and easy way to give your Apple Watch a high-end look? Check out Juuk’s outstanding Aruna band, made from smooth and shiny stainless steel. It’s available in a variety of color options for all 38/40/41mm Apple Watch models — and every single one of them looks fantastic.

Bag yours today from the Cult of Mac Store.

OtterBox makes ‘leather’ iPhone cases out of … cacti?!?

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OtterBox Symmetry Series Cactus Leather iPhone cases product shot
No cows were harmed making the new Symmetry Series Cactus Leather iPhone cases.
Photo: OtterBox

OtterBox’s new iPhone cases, Apple Watch bands and MagSafe wallets might look and feel like they’re made of leather, but they’re not. They’re made from nopal cactus leaves.

The exclusive Desserto leather alternative used in OtterBox’s Cactus Leather iPhone cases is “a luxury material that is durable, cruelty-free and sustainable,” the company said Tuesday in a press release.

First Vision Pro ad harks back to classic iPhone Hello advert

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Get Ready | Apple Vision Pro video ad
Put on your goggles ... here comes Vision Pro.
Photo: Apple

Apple’s fun new Get Ready video for the upcoming Vision Pro headset is clearly intended to ratchet up the hype for the spatial computing device scheduled for release in early February.

The new advert shows a wide range of celebrities putting on visors in iconic film roles. That makes it strongly reminiscent of a 2007 ad released before the launch of the original iPhone.

Turn Apple Watch into high-end jewelry with this band

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Isn't it time you made your wearable an elegant piece of jewelry?
Isn't it time you made your wearable an elegant piece of jewelry?
Photo: Goldenerre

Your Apple Watch may be the ultimate tool, but it can also be beautiful jewelry with the right accessory. Goldenerre makes some remarkably pretty Apple Watch bands, and its Basketweave model is no exception.

Now available in the Cult of Mac Store in three lustrous finishes, you can get it for just $108.

iPhone survives 16,000-foot fall from Alaska Airlines jet

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An Alaska Airlines flight lost a door plug in mid-air.
The iPhone went out this hole in the fuselage.
Photo: National Transportation Safety Board

An iPhone found beside a road in Portland reportedly dropped from an Alaska Airlines jet after part of the fuselage detached in flight, immediately depressurizing the cabin. The iPhone is undamaged despite a 16,000-foot plunge.

Is that tough enough for you?

Lily Gladstone wins Golden Globe for Killers of the Flower Moon

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Lily Gladstone in a scene from
Lily Gladstone's performance in Flowers of the Killer Moon earned her a Golden Globes win for best actress.
Photo: Apple TV+

After receiving 14 Golden Globes nominations, Apple TV+ notched just one win Sunday — but it was a big one. Lily Gladstone became the first Indigenous winner of a best-actress Golden Globe for her performance in Martin Scorsese’s historical epic Killers of the Flower Moon.

So, while Apple TV+ remains the only streamer to win an Oscar — 2022’s Best Picture for CODA — it didn’t exactly clean up this year at the Globes, which tend to foreshadow the Academy Awards.

Apple Vision Pro launches February 2, preorders start January 19 [Updated]

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Apple Vision Pro price tag: $3,499.
Pre-orders for Apple Vision Pro go live in a couple of weeks.
Photo: Apple

Apple’s Vision Pro headset finally has a release date. Apple will accept preorders for Vision Pro in the United States starting Friday, January 19, at 5 a.m. Pacific, the company said Monday.

The headset’s retail availability will begin February 2 at all U.S. Apple Stores, with in-store demos also beginning that day. You also can place your Vision Pro order through Apple’s online store.