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Apple realizes no one wants small phones, increases iPhone 13 orders

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Consumers don't want the new iPhone SE, but they can't get enough of iPhone 13.
Photo: Apple

Apple reportedly increased iPhone 13 orders after coming to the realization that there’s not enough demand for smaller smartphones.

Both iPhone 12 mini and iPhone 13 mini experienced “dismal” sales performance, according to an analyst. And Apple already cut orders for its revised iPhone SE due to weaker-than-expected demand.

Stylish MagWallet keeps cards attached to iPhone, costs a lot less than Apple’s

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SwitchEasy MagWallet for iPhone
Slim, attractive, and just $34.99.
Photo: SwitchEasy

SwitchEasy’s new MagWallet carries up to two credit cards and snaps onto the bag of your iPhone so that it’s always with you. It’s a lot like Apple’s MagSafe Wallet, only considerably more affordable.

The MagWallet’s stylish design is available in three attractive color options, all made from genuine leather. Bag one from the Cult of Mac Store today for just $34.99.

Apple just can’t give up the iPhone notch

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iphone 12 without notch
Tipsters agree, an iPhone without a notch is on Apple’s drawing board. But not as soon as we might like.
Photo: ConceptsiPhone

The good news is that Apple will bring in-display Face ID to the iPhone, finally eliminating the distinctive “notch” at the top of the touchscreen. The bad news is that it’s reportedly not happening as soon as possible.

This means we’re still years away from an iPhone with a truly edge-to-edge display.

Lumon’s drones plot their escape this week on Severance [Apple TV+ recap]

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Severance recap Apple TV+: Lumon Industries doesn't know what lies ahead.
Lumon Industries doesn't know what lies ahead.
Photo: Apple TV+

The plan is set on this week’s episode of Apple TV+’s dark comedy thriller Severance. But will our heroes make it out of Lumon Industries? Will anyone believe Mark, Helly and Irving when they wake up from their regular lives and emerge their work selves?

This week’s magnificently tense episode, directed by series executive producer Ben Stiller, is a real nail-biter. It’s wonderfully edited and excellently performed.

Severance has abandoned its early crux — the depressing lives of office drones who literally have no souls because they’ve been surgically stripped of them — for a more fast-paced approach to the show’s thriller aspects.

It’s no longer a show about the drudgery of both lives lived by lost people. It’s about the race to get back some measure of its characters’ personhood.

Apple ‘actively testing’ 9-inch foldable, but don’t expect foldable iPhone before 2025

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Apple tests 9-inch foldable
Could Apple's first foldable be a lot like the Galaxy Fold?
Photo: Matt Baumeister/Unsplash

Apple is “actively testing” a 9-inch foldable device, but it won’t be taking on Samsung with a foldable iPhone until 2025 at the earliest, one analyst claims.

The company’s “priority order” for foldables is said to be medium, large and then small devices. Its current prototype is being used to test new technologies and may not be indicative of an upcoming product.

Apple puts iPhone game controller on the drawing board

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Apple puts iPhone game controller on the drawing board
It’s undeniable: Apple is at least considering an iPhone game controller. And one for iPad, too.
Image: Apple/Cult of Mac

Apple is showing interest in making a clip-on iPhone or iPad game controller. It filed a patent application for various permutations of exactly that sort of accessory on Thursday.

This would be a new product category for the company. But it could be a boon for Apple Arcade subscribers.

Apple stops fixing iPhones reported as stolen

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fixing of taptic engine on iPhone
Be careful who you buy that used iPhone from. If it’s hot, Apple won‘t ever fix it.
Photo: iFixit

An iPhone reported missing or stolen to an industry database can not be repaired at an Apple Store, according to a new company policy.

This means that people need to be careful who they buy from. If they get a deal on a device that turns out to be stolen, they might not able to get it fixed.

Apple is already slashing iPhone SE 3 production due to weak demand

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The new iPhone SE is available is available in the same colors as before, but it's much-improved on the inside.
It's not looking good for iPhone SE.
Photo: Apple

Apple is reportedly making big cuts to iPhone SE 3 production less than two weeks after the device made its official debut. Two separate sources claim Cupertino is seeing weaker-than-expected demand for the entry-level device.

One analyst points to the fact that the third-generation is still “in stock” — without any delays in shipping — as proof that it is not selling as Apple anticipated. Shipment estimates have been cut by 10 million units as a result.

Apple preps subscription service for iPhone, Mac and more

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Apple preps subscription service for iPhone, Mac and more
Would you want to a Mac monthly subscription? What if it offered a new Mac every year?
Photo: Apple

Apple might soon give customers the option to get a Mac or other device with monthly fees, rather than paying the full cost up front. The company is working on a hardware subscription service, according to a reliable source.

Software subscriptions are common, but hardware is a different business. Even so, Apple has already dipped its toe into this market.

Apple finds greener way to make aluminum for iPhones

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A worker inspects machinery at ELYSIS’s Industrial Research and Development Centre in Quebec.
A worker inspects machinery at ELYSIS’s Industrial Research and Development Centre in Quebec.
Photo: Apple

Apple said Thursday it plans to use the world’s first commercial-grade, low-carbon aluminum in the iPhone SE. It will come from a Canadian company called Elysis. And funds from Apple’s $4.7 billion in Green Bonds supporting green technology will pay for it.

It’s the first aluminum manufactured at industrial scale without carbon emissions. That makes it better for the environment than aluminum produced by other manufacturing techniques.