Despite nearly universal appraisals among the Apple press calling it “underwhelming” and “disappointing” and “lackluster,” Macworld 2009 proved to be a worthwhile and successful venture for many less well-known exhibitors, whose continuing support may determine the expo’s future viability.
I hit the floor for the final day of Macworld 2009 fully expecting to find an arena filled with weary exhibitors staring at empty aisles, counting the hours until they could pack up their booths and say goodbye, perhaps for the final time, to this seminal conference and expo dedicated to all things Mac and more.
Instead, the floors in both halls appeared to me to have as many people walking around, crowding into interesting demos and learning exhibitions as on any other day this week. Such interest is not traditionally shown on the final day at large industry trade shows such as Macworld, and may be even more notable in the case that that other big consumer electronics event got into full swing a day ago, several hundred miles away in Las Vegas.
Official attendance figures were not yet available for this year’s event according to a spokesperson in the Sales office for conference promoter/organizer IDG, but the participation of both attendees and exhibitors has been “in line with expectations” given uncertainties in the larger economy, and factoring in disappointment surrounding Apple’s decision to quit the event after 2009.
Follow me after the jump for the thoughts and impressions of several exhibitors whose enthusiasm may point to a less dire future for Macworld than some seem to expect.
Attempting to survive a post-Apple environment, Macworld Expo may pull up stakes and move after 2010, general manager of the tradeshow indicated in an interview published online Thursday.
“IDG is absolutely open to considering other venues and pricing structures after the 2010 Expo,” according to an Ars Technica interview with Paul Kent, Macworld Expo vice president and general manager.
Kent suggested the show will likely remain in the San Francisco Bay Area due to the dense number of tech companies. However, the Expo leader left open the possibility of moving from San Francisco’s Moscone Center after next year.
The concept does sum up a lot of iLife for infants, but the trouble with these iPooed and iPeed onesies is that once your baby soils the Apple-inspired jumpsuit, you’ll have to change them out of it.
About $16 for a set of two on Etsy. They come in a range of colors (white, pink, blue and green) and sizes to fit babies up to 34 pounds.
Macworld announced its 10 Best of Show picks for 2009 Wednesday afternoon, reinforcing the uninspired pall Apple’s looming withdrawal has cast over this year’s entire event.
From the hundreds of thousands of feet of floorspace taken up by Conference exhibitors at San Francisco’s Moscone Center, Macworld editors’ only significant hardware find was the Windows Home Media Server from HP.
My purpose here is not to pick apart each official choice, or even to come up with my personal alternative Best of Show picks – though give me another couple of days to walk the Expo floor and I might. I aim only to point out that when your top hardware pick at a trade show dedicated to Apple and Macintosh-oriented computing is a device that requires a Windows-based PC for initial installation, it’s cause for a little existential self-reflection.
Macworld did ferret out one item at the show that looks quite promising in my view – a Bluetooth Web Cam from ecamm network. To be available by spring 2009 at an MSRP of $150, the ecamm BT-1 streams 640×480 H.264 video and 48 kHz AAC stereo audio from up to 30 feet away from a paired Mac.
Your Mac has a built-in web cam you say? Well, with the BT-1 and its mini flexible tripod, you get the freedom to adjust the position, pan, and tilt of your web cam imagery. It’s also mountable on any standard camera tripod to give you further flexibility in filming. You and the editors of Macworld seem to have forgotten that old slogan Apple rode to the success from which it now abandons the Macworld Conference and Expo:
You could add this hand sewn iPod Shuffle in felt to your iPhone, a key chain, or otherwise adorn yourself with it, making the cuddly gadget just a bit more useful than the felt version of Apple’s phone that can’t be used even as a dog toy.
Cuter than cute, the 1″ x 1.5″ plush iPods are the handiwork of a woman in the Philippines with, as you might imagine, a declared love of kawaii stuffed toys.
iPod Shuffle charms come in blue, gray, pink, orange, red and green (specify your color pick in advance) at just $4 a pop on Etsy.
Hackers Tuesday forced MacRumors to halt its live-blogging coverage of Apple marketing exec Phil Schiller’s keynote speech at Macworld Expo. The hack hit MacRumorsLive.com, a domain created for commenting on the annual San Francisco, Calif. Mac-focused tradeshow.
Interspersed with live updates about news of iPhoto upgrades were offensive messages, including one declaring Apple CEO “Steve Jobs just died.”
In a statement posted about an hour after Macworld Expo opening, the site’s founder Arnold Kim apologized to readers for the attack.
Although Apple marketing head Phil Schiller announced a 17-inch MacBook Pro and more DRM-free music from iTunes, one analyst believes what wasn’t said is what counts most.
Gene Munster, the Piper Jaffray analyst and Mac-watcher, wrote Tuesday that the lack of many fireworks during Schiller’s talk signaled “Steve Jobs remains primary spokesman and active leader” for Apple.
The question of how active Jobs will be as CEO while he undergoes therapy for a “hormone imbalance” was raised Tuesday when brokerage firm Oppenheimer & Co. wondered if Jobs could fully perform as head of Apple.
There are is two one great new features in iWeb 09 that went unannounced in yesterday’s keynote, both of which transforms it, in my opinion, from a waste of disk space into a potentially useful tool.
The two changesare is:
→ iWeb can now handle multiple web sites simultaneously; you simply flick from one to another in the sidebar
→ iWeb now lets you publish to any (S)FTP server, rather than tying you in to Mobile Me or restricting you to publishing to a local folder
There have been a few instances in recent years when I’ve briefly toyed with the idea of using iWeb for basic web projects, only to reject it seconds later because of these two this flaws. With iLife 09 installed, I’m going to revisit those projects and think again.
The media and the public trickled onto the Macworld exhibit floor in the wake of Phil Schiller’s Keynote speech Tuesday in San Francisco with a collective yawn, casting a sad and listless pall over Apple’s final year at the seminal trade show dedicated to Mac and Macintosh innovation. Gone was the excitement generated in recent years by the introduction of revolutionary new products such as iPod and iPhone. Gone was the sense that Steve Jobs contagious’ enthusiasm and obsessive secrecy could somehow reward us with ever more new, beautiful, elegantly designed products that would change our relationship to technology and with each other.
Instead, Schiller left the Apple community pondering battery life and notebook aftermarket resale values, wondering how a little face paint and eye shadow applied to iWork and iLife is going to drive increasing revenue to One Infinite Loop between the end of Macworld on Thursday and the next Cupertino Town Hall event sometime later this year.
One the surface of things, a mood that I might liken to one in a household where the divorce has been agreed to but not yet finalized, is curiously appropriate to the uncertain economic horizon each and every one of the hundreds of Macworld exhibitors – as well as, of course, the show’s anchor tenant – is facing.
Sure it would have been exhilarating for Phil Schiller to have whipped out a thoroughbred upgrade to the Mac mini today, or a revamped Apple TV that might challenge the assumptions of what an interface between the office and the living room could look like. But I talked to several long time Mac addicts on the floor this afternoon, who confided they were relieved not to be tempted by any groundbreaking hardware innovations from Apple – because big ticket expenditures of every stripe are on hold until further notice.
In its way, then, Apple proved it still has the pulse of its audience well in hand – why offer revolutionary new products that would require hundreds or thousands of dollars in new investment (not to mention the huge investment in manufacturing required to roll out new hardware) when the company can let its legions of loyal consumers who have already bought Macs and iMacs over the years try on new software outfits at $50 – $80 a pop? Lean times may be coming for everyone but by golly you can spend your downtime learning how to play guitar with John Fogarty and marvel at the face recognition amazements of new iPhoto software.
Some of the busier booths on the exhibit floor this afternoon were ones hawking accessory items costing well under $100. Big gear manufacturers with shiny new products costing in the hundreds and thousands of dollars, not so much. And the reps of a couple of those exhibitors told me some of the newest stuff they have at the show are just prototypes, with no big production commitments coming into place until the economy and consumer spending shows signs of taking an upturn.
Compared to recent years, Day 1 attendance was significantly lower, something I could tell in the sparse lines at the concession stands and in the reliability of the WiFi connections available throughout the hall. But fewer people were here today because Steve Jobs was not here today. Tomorrow, when you’d expect the attendees interested in Macworld regardless of Steve Jobs’ presence, we’ll get a better idea of just how deflated the Mac community is over Apple’s final Macworld appearance and a sense of how much air has gone out of what was until pretty recently a high-flying market for computer technology.
For me, the most interesting part of that keynote was the stuff about batteries. I think it’s safe to predict that similar long-life, non-replacable custom batteries will be appearing in the smaller Apple notebook computers in coming months.
Apple’s gone to great lengths to push this battery idea. Witness the expensively-produced video on the MacBook Pro page, that spends a lot of time explaining why it had to be this way. This shows that Apple expected some backlash.
The negative feelings on this issue runs deeper, though, thanks to a problem that’s industry-wide, not just confined to Infinite Loop.
