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Microsoft Exec Warns: TV Faces an “iTunes Moment”

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If the TV industry doesn’t invent a digital business that customers want, it risks an “iTunes moment,” when Apple took hold of the online music business, a Microsoft exec said.

“Realistically. I think the industry has about two to three years to adapt or face its iTunes moment. And it will take at least that long for media brands to build credible, truly digital brands,” Ashley Highfield, managing director of consumer and online at Microsoft UK, told the Guardian.

Highfield gave the gloom and doom prediction today as the keynote speaker at the MediaGuardian Edinburgh International Television Festival.

Answering the inevitable question of how to make money from these new ventures, he said “media companies need to embrace controversial targeted advertising techniques, such as behavioral targeting based on users’ web viewing habits, with the ad inventory going into an auction-style model similar to the system Google operates.”

Interesting he didn’t name Apple TV — speculated “dead” as Sony and Microsoft entered the market last year — as a specific threat, but spoke of the success of iTunes.

In 2007, a Forrester analyst said both iTunes and Apple TV were “dead ends” that would be “eclipsed by television and cable networks will quickly shift their content to free ad-supported streaming.”

Ha. I tried out Apple TV for about a week while house sitting this summer.  The interface was nice, the remote control cool. I’d still rather keep the cheapo PVR with a slightly wheezy fan a friend rigged up — because, while it’s an ugly little box and the remote control works about 40% of the time, there’s no DRM.

Via the Guardian

New Yelp App Has Hidden Augmented Reality Mode

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Renowned blogger, FriendFeeder, and all-around social web socialite Robert Scoble has pointed out something really interesting about the latest updated to the new revision of the Yelp iPhone app (iTunes link): it has a secret augmented reality mode dubbed “Monocle.” It is, of course, for iPhone 3GS only.

To activate, simply shake your iPhone a bunch (I’ve heard three times, but it took me like 10) until a blue box lets you know Monocle has been activated. Then just tap the Monocle button, which sticks around for good, and the app uses your camera, GPS location, and compass to put up signs and reviews for nearby restaurants and bars.

I just tried it out in my living room (that’s the view from my window circa 9 p.m.), and it’s seriously amazing. That list is pretty much exactly the full complement of cheap eats south from my window.

I don’t know how useful Monocle is (using the standard map mode is probably faster and definitely less battery draining), but it is a great way to feel like you live in the future.

Nicely done, Yelp.

Snow Leopard’s Beautiful, Giant, Obsessive Icons

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One of the more, um, INTERESTING, design choices in Snow Leopard is the option to show icons in the new Cocoa-based Finder at an insane 512×512 pixels. Here’s how big that is: on a unibody 13.3″ MacBook Pro, you can display exactly two of them without either overlapping or running off the screen. The 30″ Cinema HD Display can only display 15 of them, and it’s significantly higher resolution than a 1080p television. The original Mac, at 512X342 pixels, could only display the width in full.

They’re enormous, and only possibly practical if you want to read documents without opening them, in which case Quick Look is a way better option anyway. Regardless, the new high-definition icons are fascinating viewed at full size. I’ve put in just the Folder icon, which is now big enough to have discernable flecks of dark blue in the grain. Amazing. Totally obsessive. And totally Apple.

The Register has more. Check them out.

Facebook 3.0 App Now Available on App Store

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After a long wait, the new Facebook 3.0 App for the iPhone is finally live on the App Store. It offers several new features, including the ability to upload video from the iPhone 3GS, like posts and photos, and RSVP to upcoming events.

If the App Store still says version 2.5, ignore it — version 3.0 will download says developer Joe Hewitt.

Download Facebook 3.0 here.

New features include:

– See your upcoming Events and RSVP
– See Pages and post updates and photos to Pages you administer
– Write Notes and read your friends’ Notes
– Upload videos from an iPhone 3GS
– Complete photo management (create albums, delete albums, delete photos, delete photo tags)
– Change your Profile Picture
– Like posts and photos
– See the same News Feed as the Facebook website
– Visit links in a built-in web browser
– Quickly call or text your friends

MacBook Disguised As Newspaper

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(Photo courtesy Gadget Lab)
(Photo courtesy Gadget Lab)

Have you ever left your MacBook on the train or in a cafe, only to return and find it gone? Maybe the best bet is to hide that sleek know-it-anywhere Apple design behind something more mundane, like a newspaper. That’s the concept behind a zippered laptop case that appears to a passerby as just a discarded newspaper. The advantages of the faux newspapers may be limited to the myopic thief, as Gadget Lab’s Charlie Sorrel notes:

“Spanish readers will note that the name of the paper is spelled wrong (it should be La Vanguardia, with an extra “i” before the final letter).” For English readers, the company also offers “Herold Tribune.” The obvious misspellings are likely due to copyright issues, but it could affect the coverup’s effectiveness. Maybe a licensing deal could be worked out to offer real newspaper front pages?

An alternative is the DIY route, using a common container to hold your valuable Mac. Sorrel puts his MacBook in a Jiffy Bag protected by a Fed Ex envelope. Could these new coverups be the backlash to a plethora of bling iPod/iPhone and MacBook coverings?

[Via Gadget Lab and BBG]

Report: iPod Classic To Also Get Camera?

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The iPod Classic is also about to get a camera, according to a new report in Taiwan’s DigiTimes newspaper.

The iPod Nano and Touch are about to get cameras – likely on September 9 when Apple is widely expected to unveil its holiday offerings, including a new version of iTunes.

But until now, the iPod Classic hasn’t been mentioned. The Classic is the last iPod based on a spinning hard drive, and is likely to be phased out as the capacities of flash memory increases and prices drop.

According to DigiTimes, the Classic will feature a 3.2 megapixel cameras supplied by Taiwan’s, OmniVision.

OmniVision will supply “3.2-megapixel CIS products for the new iPod nano, iPod classic and iPod touch models which will be launched in September,”  the paper claims.

This strikes us as unlikely. The selling point of the Classic is its storage capacity, not add-ons like cameras.

Adobe CS3 ‘Not Tested’ on Snow Leopard; Many Industry Pros Could Halt Snow Leopard Upgrades

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Adobe CS3 + Snow Leopard = many sad Mac users
Adobe CS3 + Snow Leopard = many sad Mac users

UPDATE: Nack provides further insight, backtracks, stating “It turns out that the Photoshop team has tested Photoshop CS3 on Snow Leopard, and to the best of our knowledge, PS CS3 works fine on Snow Leopard.” Hmm. This flatly contradicts what I’ve heard from jobbing designers who’ve worked with CS3 on very late Snow Leopard builds. I guess we’ll discover the real truth over the coming week or so.

Adobe’s rolling out its Snow Leopard FAQ, and John Nack’s post offers a doozy:

Apple and Adobe have worked closely together (as always with new OS releases) to test compatibility. As for CS4, everything is good with the exception of auto-updates to Flash panels (which I guarantee you’re not using*) and Adobe Drive/Version Cue (which doesn’t work at the moment on 10.6). CS3 & earlier haven’t been tested. Please see the FAQ for additional info.

(My emphasis.)

Back in the day, I used to love Adobe software. Hell, I still want to love Adobe software and I use Photoshop almost every day, but the company’s making it real hard. It seems that CS has become more about sticking to turnaround schedules than innovation, and there’s a horrible tendency to use the next release to fix major problems, rather than fix them here and now.

From what I’ve heard, both on forums and directly from professionals running 10.6 betas, there are some major problems with CS3 and Snow Leopard, such that Apple’s update simply isn’t safe in Adobe-reliant mission-critical environments. This means a whole lot of industry professionals won’t be flinging 30 bucks in Apple’s direction and won’t be upgrading their Macs to the new OS. But surely this is only temporary? Presumably, Adobe won’t leave everyone high and dry?

Nack again:

No one said anything about CS3 being “not supported” on Snow Leopard. The plan, however, is not to take resources away from other efforts (e.g. porting Photoshop to Cocoa) in order to modify 2.5-year-old software in response to changes Apple makes in the OS foundation.

Nice. A 2.5-year-old piece of shareware being mothballed to concentrate on the current version, fine. But a hugely expensive suite that people use in a pro capacity, that cost hundreds (or thousands, depending on the option you picked) of bucks in the first place?

And you’ve got to love the dangled carrot—CS3 probably won’t be fixed, due to Photoshop being ported to Cocoa. (Out of curiosity, Adobe, are you going to get rid of your broken and proprietary windowing system, or will that stay in place?) I know the world’s finances are screwed, but surely looking after your existing customers is important? I guess it doesn’t matter if you have a near-monopoly on creative apps.

Gah.

Like I said, I used to love Adobe, and I really want that feeling of excitement and passion regarding its apps to return, but this kind of thing just pisses me right off. Nack’s comments come across like people are asking for something insanely stupid—support for antiquated wares. But it’s not like people are getting all angry because some ancient piece of software has been killed—they’re annoyed because a massively expensive suite that was still on sale recently and replaced well under a year ago is going to have major problems on Apple’s new system.

Is this entirely Adobe’s fault? No. (In fact, if Nack’s “in response to changes Apple makes in the OS foundation” comment is indicative of Adobe’s attitude in general, ‘not at all’ is presumably the company’s thinking.) But could Adobe be doing more to help this situation, other than telling us to stop whining, open our wallets once again, cause our credit cards to cry out in pain, and eat baked beans for the coming months? You tell me.

iPod Scammer Slapped with Prison Sentence

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Image used with a CC license, thanks to re-ality on Flickr.
Image used with a CC license, thanks to re-ality on Flickr.

A 23-year-old was sentenced to 13 months in prison for an iPod scam that earned him over half a million dollars before getting caught.

Through trial and error, Nicholas Woodhams of Portage, Michigan guessed serial numbers of the iPods still under warranty that were sent to him as an iPod repairman.  He then fraudulently obtained iPods from Apple and sold them online.

“Between March 2006 and October 2007, Woodhams caused Apple to ship more than 9,000 replacement units to a post office box through this deception,”  said a press release from the U.S. Attorney’s Office. “Woodhams then advertised and sold the units through a website for $49 apiece, a fraction of their retail value. In addition to this mail fraud scheme, Woodhams violated federal money laundering laws by wiring $200,000 of his criminally-derived proceeds from a financial institution in Michigan to a brokerage account in Missouri.”

In addition to the year-plus stint in jail, Woodhams will give over the fruits of his deceit including a home in Portage, Michigan, an Audi S4 sedan, an Ariel “Atom 2″ racing car, a Honda motorcycle, six computers and more than $570,000 in U.S. currency.

Woodhams pleaded guilty to fraud and money laundering charges back in April and faced a maximum 30 year jail sentence.

Via Mlive

Image used with a CC license, thanks to re-ality

For $35, Hacker Will Swap MacBook Optical Drive For Blazing SSD Drive

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For just $35, a professional hardware called Reid will swap out your MacBook Pro’s optical drive for a super-speedy SSD drive.

Why would you want to do this? Because the SSD drive is an unbelievable 7x faster than a traditional hard drive, even a fast one. Use it as your boot disk, and the OS will fly. Store your movies and pron on the regular hard drive, which remains intact.

Reid already has this two-drive setup running on his new MacBook Pro. Reid took out the optical drive, which opened up a spare SATA interface. Apple doesn’t use standard SATA connectors, so Reid had to make his own by chaining together a couple of adapters from Fry’s and Amazon. It’s not pretty, but it works.

Reid is using the SSD as his boot disk and discovered that it runs an incredible 7x faster than his already fast 7200 rpm hard drive (which he’d upgraded also).

It cost about $300. “So, FOR LESS THAN APPLE CHARGES for the single 128GB SSD upgrade (which really is a POS, if you ask me), I got 280GB of reliable hard disk space. FmyWarranty!” he writes on his blog.

He’s now offering to sell the adapter for $30 apiece (plus free shipping). Or he will perform the upgrade himself for $35 (he’s a pr0). The customer supplies the parts. An 80GB SSD runs about $200.

“Just send me a heads up, a check, a second sata drive*, and your MacBook Pro (with a tracking #, PLEASE) and I’ll return the computer to you a day after it arrives (UPS $14.00).”

Email Reid at: [email protected]

Via Gadget Lab.