Apple has aired two new TV commercials for the iPhone 4S called “Road Trip” and “Rock God.” Both ads highlight Siri, the staple feature of the iPhone 4S. In classic Apple fashion, both spots are poignant and touching. The first ad features a couple on a trip, while the second tells the story of a teenager learning how to play guitar. Siri is used to find directions, send text messages, search Wolfram Alpha, and more.
Hackers have once again turned to cracking iTunes accounts to obtain a ton of content paid content and leave you with the bill. Once inside your account, these thieves will steal your store credit and gift cards, and make purchases with your credit card and Paypal information. But is Apple doing enough to stop them?
Apple sent out an interesting message to third-party developers today. iOS devs are now required to submit Retina display screenshots for their iPhone and iPod touch apps to the App Store. All updates to existing apps must also meet the 960×640 resolution requirement.
Not only does this new policy signal the death of 480×320 resolution apps, but it also indicates that the iPhone 3GS may not be around much longer.
During the past few weeks, one quote from Walter Isaacson’s Steve Jobs biography has bounced around the tech and mainstream media. It’s the quote where President Obama asked Jobs about Apple manufacturing jobs that had been shipped oversees and Jobs responds “those jobs aren’t coming back” – words the President decided to ignore during his State of the Union speech last month. Instead, Obama called on tech companies to bring those jobs back.
With all due respect to the White House, it seems pretty likely that those jobs aren’t coming back. Anyone that doubts that needs to reread the first New York Times piece on Apple’s manufacturing partners. The U.S. simply cannot match the manufacturing capacity in China and elsewhere. Get over it. Those jobs are gone but that doesn’t mean Apple and other tech companies aren’t creating new jobs right here at home. In fact, Apple and other tech company have create an entire to category of jobs and filled half a million of them with American workers.
A recent survey of mobile carrier execs by Deloitte highlights some of the major concerns over the next few years. Chief among them is losing control of the mobile industry and market space to platform developers – namely Apple and Google. As Galen Grumen points out for Infoworld, this scenario actually gives Apple more power than Google because Apple controls the entire iOS ecosystem, from operating system to hardware to app and media sales.
This situation has mobile carriers worried. Carriers in Europe have actually gone so far as to consider developing their own smartphone platform to compete with iOS and Android in the hopes of enough success to maintain bargaining power against the demands of Apple or Android manufacturers. But the big question is whether or not this is good for consumers and business customers.
Despite the fact that not only are current LTE chips too power-hungry and huge to fit into the iPhone without huge design and performance trade-offs, and the fact that the vast majority of the country has no 4G coverage, a lot of Apple’s Android competitors have been pointing their fingers and laughing at the iPhone over the last year for not embracing LTE.
Well, who’s laughing now? In response to profits that dropped 26% this quarter, HTC had admitted that making an early transition to LTE was a “big mistake.”
Known for being overly protective of its “i” brand, Apple has taken aim at another iPhone case manufacturer whose name is dangerously close to that of Apple’s most popular products. The company in question is called “driPhone,” and it produces a waterproof case for the iPhone and other mobile devices. But that could be about to change if Apple has its way.
You know that so-called “permanent injunction” Motorola got against Apple that resulted in Apple pulling all iPhones and iPads short of the iPhone 4S off their online store earlier today? Already overruled, and Germans can once again get their iPhone and iPad on.
Apple has always been a company that stresses the details. Everything down to the tiniest pixel is highly scrutinized to perfection. That’s why it doesn’t come as a total surprise that Apple is going after developers for using the wrong type of iPhone mockup to promote third-party apps on the web.
Cupertino doesn’t like the idea of developers using white iPhones to show off their work in marketing materials. It’s a black iPhone or the highway.
Following the violence that spoiled Apple’s iPhone 4S launch at a number of retail stores throughout China earlier this month, the Cupertino company has introduced a new iPhone lottery system in Hong Kong that will make it incredibly difficult for scalpers to purchase the device. Those hoping to bag the device in-store must first request an iPhone reservation, then provide government-issued ID when they arrive to collect the handset.