Apple is going further into the ad business. Soon, a paid advertisment will be added to the Today tab of the App Store. And a paid link will be added to the product pages for individual applications.

These will join the Search Ads that are already included in the App Store.

Apple acting as an advertising broker is likely to be controversial because the company has taken a strong stance on targeted ads provided by Google, Facebook and others.

For All Mankind has a Martian crisis on its hands this week’s episode, “The Sands of Ares.” Ed and Danny are trapped, Danielle has to come get them, and Karen, Jimmy, and Amber wait on tenterhooks for news of the rescue.

It’s all hands on deck at NASA in the meantime, in the Apple TV+ space soap. People start confessing dark things as they face down death. And there may not be enough people left to make any sense of the Mars mission when it’s over.

Do you ever think about how much of the world you can’t see, even in your own home? Whether you’re doing some maintenance or just want to know what’s actually under the fridge, an endoscope camera is a simple way to check out those tight, impossible-to-see places.

For a limited time, this iOS-compatible wireless HD endoscope camera is on sale for only $39.99 (regularly $129).

Apple TV+’s Physical, the story of would-be workout icon Sheila Rubin, is in recovery this week. Can Sheila finally combat her inner critic? Can she make Danny forgive her? Will she make friends at a retreat? Can she finally be honest with herself about her life and her problems and her image of herself?

The answers probably won’t shock you in this perfectly ordinary episode.

Keychron started rolling out its Q series of custom mechanical keyboards about a year ago, adding to its mainstream K-series offerings. The Q lineup now includes an array of sizes and special features. But until this week it has not offered an “Alice-style,” split ergonomic board.

But now the Q8 65% Alice-style custom mechanical keyboard has arrived to soothe your aching wrists.

iPad shipments declined modestly in the Q2 2022, but not because people don’t want Apple tablets. iPad is still suffering from component shortages that slow production.

This was the second quarter in a row that Apple couldn’t make enough iPadOS units to meet demand.

Apple TV+ comedy Loot has family and romance on the brain this week. Molly wants to get in touch with her family again after years of distance — with Howard as go-between. Arthur and Nicholas eavesdrop on a stormy night of conflict for Sofia.

It’s all fine. Indeed, the drama and comedy are handled with equal deftness for the first time this season. But there’s something that nags about the mission of a show like Loot.

Apple TV+ family comedy Trying goes camping this week, and Nikki and Jason discover their strengths and weaknesses as parents by listening to things their kids need.

Elsewhere, Freddy hijacks an AA meeting to bore them with his everyday transgressions, Karen is pregnant and Scott is an idiot. More glaring than any plot point is a gaffe that hints at the hollowness at this story’s core. It is a long half-hour.

Not everyone has a huge desk with ample room for their computer setup and loads of associated gear. But with a few smart moves, anyone can make the most of a small desk in a cramped space.

Today’s featured setup is a good example. It takes advantage of a standing desk, displays mounted on arms and ample wall-mounted storage to maximize limited space.

And the audio gear and lighting don’t disappoint, either.

Mac shipments dropped a whopping 20% in the June quarter, according to a market-research firm. But it wasn’t just Apple struggling – shipments of all the top PC-makers declined.

COVID lockdowns in China this spring hurt production for all these companies, lowering the number of computers they could ship to consumers.

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If that sounds good, just use promo code COM at Keysbuff.com. That will save you an extra 25% off the site’s already-low prices on keys for Windows 10 Pro Global, Microsoft Office 2021 Pro and other software.

With a new school year looming, it’s time to celebrate educators. Apple TV+ did just that Friday when it dropped a trailer for Lucy’s School, an all-new Peanuts special that debuts on the streaming service August 12.

For those who grew up with Peanuts, it’s comforting that the classic series based on classic Charles M. Schulz comics lives on. Lucy’s School adds to the growing list of seasonal features following Charlie Brown, Lucy, Snoopy and the rest of the gang.

iPhone shipments grew 3.3% year over year during the second quarter of 2022, according to a market-research firm. That’s in contrast to the global smartphone market, which declined 7%.

Apple made up 16% of the total market, its highest second-quarter performance in more than a decade.

Writing content for your social media or website takes a lot of time. If you want to speed up the content-creation process without compromising your standards, you might want to try Autowriterpro.

This AI-powered content-writing machine can help you produce original, custom content in a fraction of the time it would take you to write it. For a limited time, a lifetime subscription to Autewriterpro is on sale for only $39.99 (regularly $469).

Glossy mystery series Surface gets off to a bumpy, soapy start this week on Apple TV+. Gugu Mbatha-Raw (who you might know from The Morning Show) stars as Sophie, a woman who lost her memory after what could have been an accident or a suicide attempt.

Like Truth Be Told, another Apple TV+ series from producer Reese Witherspoon, this one is a prestige look at a woman undergoing a lot of changes in her life as the result of crime … or is it?

Apple earnings calls with analysts can offer fascinating glimpses behind the scenes at the iPhone-maker. Most of the time, though, they are dull as toast. That’s true even for the June quarter, when Apple managed to snatch financial success from the jaws of supply constraints.

But we endured the tedium of the call so you don’t have to. Just read on to get the interesting details almost lost in all the talk of basis points and CAPEX.

If you’re setting up a website, you need to take hosting costs into account. Hosting services aren’t always expensive, but they usually demand a monthly payment to maintain your site’s digital real estate.

iBrave works a little differently, though: It’s selling subscriptions for $99.99 (regularly $2,997), which can set you up with lifetime web hosting for unlimited domains, without monthly payments or additional subscription fees.

Apple overcame considerable headwinds to set a new revenue record during its most recent financial quarter, the company said Thursday. Cupertino once again beat analysts’ expectations, despite COVID-19 lockdowns in China that slowed Mac and iPad production.

“Our June quarter results continued to demonstrate our ability to manage our business effectively despite the challenging operating environment,” said Luca Maestri, Apple’s chief financial officer, in a press release announcing the Q3 2022 earnings.

Apple will reportedly design future Mac processors at a new R&D center in Jerusalem.

The company already does chip development in Israel. Some of the more powerful M1 variants were designed in the country.

The Apple Leather Wallet with MagSafe magnetically clings to an iPhone. And it has a useful trick: The phone shows the user the location the wallet was last detached, so it’s easier to find if it gets lost. If you’re looking for a sleek and functional folder wallet, check out this review for more details.

As a fan of Apple’s Find My application, I decided to try it out.

In partnership with Sony, Backbone said Thursday it’s launching a new PlayStation Edition of its popular game controller for iPhone.

And players will also find a new dedicated section inside the Backbone app for iOS. It includes new releases and updates from PlayStation.

Just about a week after collaborating with Twitch streamer Nickmercs, Apple subsidiary Beats is out with another special-edition release of Beats Studio Buds, this time with design firm Futura Laboratories.

This is the second Beats collaboration for the design firm’s founder, the graffiti artist Futura.

The first Apple store in India won’t open until 2023. Apple has been trying to open the retail location since 2019, but it’s been beset with delays.

The Mumbai store is supposed to be part of an important shift in the way the company does business in India. Another store in the country is also on the way.

Shouldn’t it be exciting to invest in the stock market? Unfortunately, when you have to process so many fail-safes, you could lose quite a bit of that enjoyment.

Get the thrill of investment back by letting an app do the safety screening for you. Stock screener Tykr helps you quickly find great investments, so you don’t accidentally pick from the bottom of the barrel when you’re plunking down a huge sum. And lifetime Pro plans are currently on sale for only $119 (regularly $900).

Both Apple and Meta (formerly Facebook) are both building AR/VR headsets, but they’re going about it in dramatically different ways. Meta CEO Mark Zuckerberg reportedly told Meta employees the two companies are in “a competition of philosophies and ideas.”

It’s possible the metaverse is the future of the internet. And Zuckerberg describes Meta as being a leader in creating an open metaverse with multiple companies working together, while he says Apple is creating its own closed version.

But Zuckerberg’s comments ignore another major philosophical difference between the twin companies. Apple believes in protecting user privacy, but Meta makes its money by collecting and selling information about users.