Apple’s been getting a lot of flak lately for its heavy-handed App Store policies – a direct consequence of its new-found status as a market leader, says author Graham Bower.

For years, Apple capitalized on its underdog status, able to skirt the rules because it was always coming in second.

But now that it dominates with products like the iPod and iPhone, it’s getting the same kind of grief that dogged Microsoft for years.

Bower, who lives in London, has just published a fascinating new book called Secondonomics: How Coming Second Can Be a Winning Strategy, which is about the advantages of coming second. Contrary to popular belief, winner doesn’t take all. Take for example what happens to the first penguin into the water versus the second. Which one gets eaten?

Apple figures large in Secondonomics. Bower argues that Apple has gotten a lot of passes because of its underdog status.

“The Mac has a big advantage over Windows because it’s the second most popular desktop OS,” says Bower. “It’s not targeted for viruses as much, and it’s not targeted for anti-trust cases. Can you imagine Microsoft getting away with hooking something like MobileMe so tightly into their OS?”

Hit the jump for a fascinating IM interview with Bower, who’s a smart cookie. Bower has a lot of insight into Apple, coming second, the challenges Apple faces as it becomes bigger, and Steve Jobs’s psychological need to be an underdog.

After Canada’s Rogers Wireless told Gizmodo “There is no 8GB 3GS iPhone,” the website has turned up a photo of the company’s internal sales system showing that low-and-behold, there is an 8GB iPhone 3GS after all.

Reportedly sent by a Rogers’ employee, the photo of the system shows an 8GB 3GS priced at $74 — the same price as the current iPhone 3G that it will likely replace ($99 – $25 customer discount).

Earlier this week, Rogers told Gizmodo that a webpage showing the new phone was a “mistake.” Gizmodo now suspects it was lied to.

“This is the second such internal reference to a 8GB 3GS to come from Rogers in as many weeks, not to mention their recent website fiasco, where an 8GB 3GS was listed in a feature comparison chart, then deleted as ‘a mistake,'” says Giz. “None of these leaks stand alone as totally convincing, but three unconnected reports? That’s a little too much to ignore, even for a skeptic.”

Apple is getting serious about getting green.

To make sure that its massive new data-center is energy efficient, Apple has just hired a top eBay executive and leading expert in the “greening” of cloud computing facilities.

Apple has picked up Olivier Sanche, eBay’s Senior Director Data Centers Services and Strategy, according to the Green Data Center Blog.

Based in San Francisco, Sanche has helped make eBay’s massive global operations carbon neutral since 2007. Most recently, he helped oversee the construction of eBay’s newest data-center, which will meet the highest green standards when it goes online in 2010.

“This new center is built to meet LEED Gold standards,” Sanche writes on his LinkedIn profile. “We broke ground in late-2008 and we are on track to deliver state-of-the-art efficiencies in cooling and power management.”

It looks like Apple needs someone of Sanche’s stature for its fast-growing cloud computing operations.

Apple is building its own huge data-center in North Carolina. The billion-dollar facility will reportedly be 500,000-square-feet and will serve as Apple’s primary East Coast data-center. In 2006, Apple bought a giant 107,000-square-foot facility data-center on the West Coast, in Newark, Calif. The new North Carolina facility will be nearly five times the size of Newark operation. Ground is expected to be broken later this month.

Data-centers are huge power hogs. Google puts its data-centers as close to power plants as possible, just like Las Vegas is next to the Hoover Dam. McKinsey has projected that data center emissions will overtake those of the world’s airlines by 2020.

At eBay, Sanche helped to green a massive data-center operation. The auction company runs more than 15,000 servers worldwide to support of 84 million eBay users. Sanche says the company has been carbon neutral since 2007 thanks to a combination of conservation, solar energy, facilities management and a high-quality carbon offset program.

Sanche is also Vice Chair of the advisory council for The Green Grid, an industry consortium that promotes energy efficiency.

Via 9to5Mac.

Philip Schiller, Apple senior vice president and recently the company’s public face at product launch events and conference keynotes, is on a roll. In fact, some might conclude he’s replaced a significant portion of Apple’s PR department, given the press he’s received lately for personally addressing issues with the much-maligned iTunes App Store.

First, of course, came his extensively re-printed email reply to Daring Fireball’s John Gruber, setting the blogger straight on the chain of events surrounding the iPhone dictionary app Ninjawords’ path to App Store approval.

And while Schiller did not — so far as we know — personally respond to Tech Crunch writer Michael Arrington’s very public abandonment of the iPhone, he did reach out personally to Steven Frank, the highly regarded developer and co-founder of Panic, who had previously made his own frustrations with Apple and the App Store publicly known.

Back when he was The Man at Apple, Steve Jobs was known to send people personal email from time to time, with such mail inevitably making its way to public attention and, more often than not, garnering Jobs and Apple invaluable attention and promotional good will. It was one method by which the company grew into its current status as one of technology’s two or three biggest powerhouse brands while maintaining a sense of being smaller than it really was, of being personal and approachable even when, in fact, it was neither.

Schiller’s carrying on of the strategy should be seen, in any case, as a good sign, an indication that, as he put it in his email to Frank, “we’re listening to your feedback”. And while, as Frank wrote about his exchange with Schiller, “technically, nothing specific has actually visibly changed,” the goodwill Apple cultivates is invaluable when a senior vice president reaches out personally to people who publicly complain about the company.

The last, best words in the matter may also be Frank’s: “communication will solve this problem — not silence.”

If you’ve been inspired by David Hockney’s iPhone paintings or the New Yorker cover, you know that doodling on your device can be more difficult than it looks.

At least if you want results that don’t completely suck.

Enter a blog called fingerpainted.it, headed by freelance web designer Benjamin Rabe. He and a band of 11 creatives, including prolific iPhone artist Matthew Watkins, share tips, artwork and tutorials.

The how-tos show just how much dexterity and thought go into these mini-masterpieces; Luis Peso’s demonstrative cat sketch in the above Layers app tutorial has about seven steps.

A lot of the art is done with the Brushes app, but artists use a variety of tools including Layers, Jackson Pollock, Kandinsky Lite, Photofx. The tutorials show you how to start with Kandinsky, move to Pollock and end up with something entirely different, like this vibrant iPhone work by Patricio Villarroel.

While there are plenty of places to ogle iPhone art — flickr groups especially — fingerpainted seems to give the most info on how to get from art-icapped to art.

Amid tight security, Apple shot a TV advert for an unreleased product at Jax Truckee Diner on Tuesday afternoon.

Unfortunately, there are no pictures or even a description of the mystery product. Because of the security, no photographers or reporters were allowed on set. Filming took place on Tuesday afternoon.

“Apple found us, they’re trying to show us as a hip and cool spot for the 20-something crowd,” Jax on the Tracks owner Bud Haley told the Sierra Sun newspaper.

Of course, rumors that Apple is about to release a Web tablet are reaching fever pitch. Many think the tablet will be announced next month in time for the holiday season; but conflicting reports say the tablet will be launched early next year.

But if Apple is already shooting ads for the new product, chances are its release is imminent. After all, the probability of leaks are much greater when products are sent to outside partners like advertising agencies.

Jax Truckee Diner is a classic 1940s-style diner next to the railroad tracks in downtown Truckee, California.

The question is, why would Apple put a Web tablet in a diner? Perhaps to show a crowd of hip 20-somethings sitting around a booth, playing digital 45s before watching a streaming MTV video and then ordering waffles over WiFi?

UPDATE: I called Bud Haley, owner of the diner, who in a roundabout way confirmed the shoot, and said it was “exciting.” Unfortunately, Apple has him tied up in a confidentiality agreement, and he couldn’t/wouldn’t say if the ad was for a new product or an existing one.

“As you can imagine, I’ve got to be careful and confidential,” he said. “I can’t say anything about it, I’m afraid. I’d love to give you more info, but I can’t. No comment is the best comment.”

Asked if his afternoon yesterday was exciting (I was desperate), Haley said: “Obviously, anything where Apple is involved is exciting. But I still can’t tell you anything. Sorry.” Haley has taken several calls from reporters and was very patient and gracious. He’s a good sport and is handling the nosy questions very well.

Here’s what Jax looks like inside:

iPod/iPhone fans are always in search of the perfect speakers to blast their favorite tunes in the most comfortable, affordable and longest-lasting way. While the search for that holy grail continues, Logitech early this morning provided two new entrants – one boast near ’round the clock music and another promising portability but with booming bass.

Today’s daily deals are perfect for the back-to-school crowd, or anyone looking to own a Mac without breaking their bank account. Remember the iconic CRT iMacs – you can own a piece of the past for $60. Love the sleek lines of a MacBook Air but the price tag disrupted your daydreams – now just $999. Looking for an iPod Video but want some spare change, too? Snag an iPod Video for just $140.

Details of these and many other deals can be found in CoM’s Daily Deals page.

After our post on yesterday’s en masse binning of hundreds of working Macs from a “PC only” school district in Florida, a reader who wished to remain anonymous sent us pics of those computers destined by that school for the trash. We also received comment from a school administrator.

First things first: here they are, stacks of laptops and neat rows of Macs destined for the rubbish heap. Our tipster says more than 208 perfectly good Macs are headed for the dump.

As many of you pointed out in the comments of yesterday’s piece, even if the school district didn’t want to use the Macs, they could’ve sold them and used the money — or given them away instead of just dumping them.

More pics of the great Florida Mac massacre & commentary after the jump.

iHome Audio has unveiled its iP1 high-end portable stereo for the iPhone or iPod. The $299 iP1 features the company’s Bongiovi Acoustics’ Digital Power Station (DPS), touted to create richer sound without bigger speakers. The iP1 includes a dock for the iPhone, or iPod, plus a 3.5-inch auxiliary input.

Although not available until October, iHome is taking pre-orders for the stereo. The stereo includes two 40W 4-inch woofers and two 10W 1-inch tweeters.

Along with the iPhone/iPod dock, the iP1 also includes a remote for iPod menu navigation.

[Via iPodNN and iHome Audio]

Sling Media has submitted an update to its groovy SlingPlayer Mobile app for iPhone that promises, among other things, true 16:9 widescreen support and, in markets not saddled with an exclusive AT&T service provider’s agreement, TV streaming over 3G.

Slingbox owners with DISH Network will also be able to navigate using a touch-supported native browser, instead of pushing through the TV-standard browsing screen being streamed in by the current version of the app.

Of course, the upgrade must first be approved by the App Store review overlords, and by now it’s well known what a capricious bet that can be. Sling Media has submitted a version for use outside of the US that would allow for streaming over a 3G connection, according to reports, and it’s no certainty Apple will approve such functionality for its customers abroad, either.

What is certain is that, regardless what Apple may feel about streaming TV over 3G, the specter of AT&T’s exclusive service agreement in the iPhone’s largest market effectively prevents US consumers from realizing the full potential of Apple’s inventiveness.

I am a sad panda today. As you may or may not have noticed, three quarters of my big post on Apple vanished when I fixed a typo.

Why? Because I was using Blogpress, an iPhone blogging app that I had been enjoying. Here’s the thing: Blogpress has a show-stopping bug. It doesn’t correctly interpret the tags we use for jumps.

Which is pretty inexcusable. But rather than talk about how Blogpress is deeply frustrating and ruined my morning, I thought I’d make this a positive thing. Tell us what the best iPhone blog apps are. Whichever we like best will get some positive coverage, and we might even document the whole bake-off process. Developers with promo codes, bring it on.

Here are the requirements for the app:
— WordPress compatible
— Landscape keyboard
— Can edit in HTML and WYSIWYG
— Recognizes tags
— Handles categories and post management

And a little flair never hurt anyone, either.

One more thing, my parting words to Blogpress:

(Picture from D Squared in Germany)
— Post From Blogpress

There are two things that really piss me off about iPhone… Actually, that’s a huge lie. There are loads of things that piss me off about iPhone, but two things in particular make me want to HULK SMASH. The first is that you can’t back-up individual app data. Delete Peggle from your iPhone, reinstall and you have to start from scratch. Clearly, whoever decided on that gem went to ‘cheapskate DS games without battery back-up’ school.

The other issue is that it’s a major pain in the arse (or ass, if you’re American) to rearrange apps on your device’s home screens. The current ‘drag everything about’ system was clearly designed for hardware where it wasn’t possible to download fifty billion apps. And although Spotlight in OS X iPhone 3.0 enables you to find apps within the mess, you shouldn’t be using text-based searching to find apps on such a tactile, touch-based system.

What we’d like to see is this:

httpv://www.youtube.com/watch?v=-wfv0OJ1oMQ

If you can’t be bothered to watch that, it shows an iTunes interface for dragging and dropping apps about, the organisation of which would then sync with the device itself. Rumours suggest this functionality might appear in iTunes 9, but I remember similar things being promised before.

A press release I received this morning about ShareAppScreen made me hope that someone had somehow managed this, outside of Cupertino. I was hoping for magic beans: someone to have figured out how to rearrange iPhone screens using a widget. What I got was baked beans—a widget that’s awkward to use and that doesn’t realise that different iPhones actually have different apps pre-installed. And when you’re done, it can share your screens with your friends, but not with your device, sadly.

Overall, it’s better than using something like Photoshop for testing app arrangements, but other than that, it’s a case of ‘roll on iTunes 9’.

UPDATE: Check out purported screenshots of iTunes 9 showing social networking integration from German blogger Tobias Bischoff after the jump.

The coming version of iTunes 9 will feature social networking on steroids, and Apple may be developing a standalone social networking application as well, if an account Tuesday from Boy Genius Report proves accurate.

Citing a “a pretty reliable source” named Lindsey, the site reported over the weekend that iTunes 9 would feature “some kind of Twitter/Facebook/Last.fm integration” along with Blu-Ray and functionality to visually organize and arrange iPhone and iPod Touch applications.

The source appears to have described Apple’s plans further, saying the company is working on a separate “Social” application it plans to release at some uncertain future date. The app would integrate with iTunes to let users broadcast what music they are currently listening to, permit sharing of music with people on their network (but um, iTunes lets you do that now), connect with friend’s friends, and update all of their online statuses at the same time.

It’s not hard to imagine Apple would be working on social networking, since it’s pretty much the biggest trend on the Internet today. It will be interesting to see what the company’s take on social communications looks like, especially in the light of the fact that social networking capabilities are among the more compelling aspects of LaLa — a competing music distribution outlet CoM reported on previously.

It will also be interesting to see just how much “broadcasting” and “sharing” music labels and artists rights organizations such as ASCAP and BMI are going to stand for in the brave new social world that appears to be just over the horizon.

Here’s a blog after my own heart: Minimal Mac is devoted to keeping your Mac as simple as can be, something I strive to do as far as possible.

A few minutes browsing Minimal Mac shows me I’ve still got a long way to go. I thought my desktop was minimal:

…but it turns out that real purists wouldn’t care for all that junk in the Menu Bar. If you aspire to proper minimalism, you need to have a Menu Bar more like this:

Today’s deals include iMacs starting at $399, refurbished MacBook Pro laptops at $999 and wake up to your favorite iPhone/iPod tunes with the iHome Clock Radio. Details of these and plenty more can be found on the CoM Daily Deals page.

Here’s a game that 3D Realms has actually shipped. Duke Nukem 3D, the classic first-person-shooter from the mid ’90s, is available for the iPhone and iPod Touch.

3D Realms is famous of course for not shipping games. It’s follow-up to Duke Nukem — Duke Nukem Forever – has been promised for more than a decade, earning a top slot on Wired.com’s Vaporware awards year after year.

Duke Nukem 3D is a simple port of the 13-year-old game. It’s pixely and low res — but who’d want it any different? The controls are a little difficult to master, according to reviews on iTunes, which are generally favorable. Players are reveling in gaming nostalgia.

No word on whether the hookers, sex shops and bare-breasted strippers are still in the game though.

Duke Nukem 3D currently costs $2.99, a “One Day Launch Special.” No word on how much it will cost tomorrow.

Buy from the iTunes App Store.

Good news for haters of Apple’s glossy MacBook screens: the matte display is back as an option on the 15-inch MacBook Pro, although Apple is charging an extra $50 for it.

Check Apple’s online store. The glossy widescreen display can be replaced with an optional antiglare display. The specs are the same — 1,440 x 900 pixels and a LED backlight — but the matte display has a silver bezel around it instead of a black one. Plus it costs an extra $50.

Apple’s not selling it though. Look how the website copy downplays the antiglare option:

“Choose a standard glossy display that lets you view graphics, photos, and videos with richer colors and deeper blacks, or an optional antiglare display.”

The matte screen was already an option on the top-of-the-line 17-inch MacBook Pro, but isn’t yet offered on the entry-level 13-inch MacBook Pro. It’s just a matter of time though. I personally like the glossy screens, which I think look great. I’ve never, ever been distracted by its much hated “mirror” effect.

Meet Tadataka Goh, a Japanese jazz bassist who is perhaps the world’s biggest collector of Apple-branded goods — you know, Apple t-shirts, pens and hats.

Over the last 15 years, Tadataka has amassed the largest collection of Apple knickknacks on the planet. He has thousands of items, including hundreds of pens, t-shirts, baseball caps, posters and buttons. He has the first issue of Macworld magazine and an Apple-branded traffic cone.

Tadataka has possibly spent more than $100,000 on them. That’s right — more than $100,000.

“Looking at his collection, he’s probably spent several hundred thousand dollars,” says Steve Naughton, co-owner of RedLightRunner.com, which sells Apple collectibles and counts Tadataka as its best customer ever.

The Japanese are well-known for being enthusiastic collectors, and the most otaku can be fanatical completionists. Even so, the scope of Tadataka’s collection boggles the mind.

He’s got so much stuff, even he doesn’t know how much he’s got. He recently posted pictures of more about 4,000 items to an online gallery, and has scores more pictures to upload.

Click on to see some of Tadataka’s collection. You have to see the photos to appreciate how big this collection is.

Because we’re all geeks these days and need bags for our laptops, the market for fashionable computer bags has mercifully grown. Gone are the days when the only laptop bag you could buy was black and rectangular.

A particularly stylish entry onto the fashion laptote market is Ibint, a company that sells a range of good-looking laptop bags called Loopbag. The Loopbags have distinctive zippers that loop around the front and back of the bags — hence the name.

We’ve been testing a pair of Loopbags in New York for the last couple of weeks, and they’ve held up exceptionally well, especially because this summer has been exceptionally wet.

Hit the jump for the rest of the review.

The Internet has lately played host to a near-infinite amount of fol-de-rol regarding a rather silly post from Weblogs, Inc. and Mahalo founder Jason Calacanis in which he railed against Apple’s recent paranoia. There’s plenty wrong with the gist of his argument (as Leander points out in this rather nice post), as well as a few things that are right on.

But I’m not here to dwell on that. I just want to make one thing very clear: what makes Apple great is not what it puts into its products. It’s what gets left out. As exciting as visions of flying iPhones with 8 sim slots, a Zip disk slot, and dual head-mounted displays might seem, the original iPhone (and iPod, for that matter) became iconic because of its limitations — not in spite of them. Innovation, contrary to Calacanis, is often more about editing than possibility. Apple, more than most companies, is defined by its unwillingness to do too much. The greatest design impact is in what we can’t see.

Hey, look what I found: iPhone Photography, a lovely little gallery of artistic, interesting photos made with iPhones.

I asked the site’s creator, Caleb Kimbrough, to explain what it was all about.

Here’s what he said.

Apple is developing a new media file format to deliver digital music along with collateral material such as artwork, lyrics, liner notes, songs, videos, and images all from a centralized album launch page, according to a report Monday at The AppleBlog.

Citing “various whispers and rumbling around the web,” the report said the new file format is code-named “Cocktail” for the variety of ingredients it will bring to the user experience.

Apparently, major music labels including Sony, Warner, Universal, and EMI are also spearheading their own version of an enhanced file format in the hope of not being outdone by what amounts to a significant potential upgrade for iTunes.

Apple is considered by many to have effectively “saved” the music industry by inventing the iPod and iTunes, with the major labels having resented the company’s pricing power and ability to dictate distribution terms ever since.

If true, the rumored new file format could make for nice end-user eye candy while providing entertainment for those amused by the ongoing struggle for world domination among Apple and the major media distributors.

Corporate IT support for the iPhone is on the rise, according to a report Monday at Tech Republic, though many CIOs and IT directors remain wary of the Apple smartphone’s security vulnerabilities.

Using an interesting (if not altogether scientific) polling strategy pioneered by Silicon.com, Tech Republic finds 42% of corporate IT departments are now willing to support the iPhone in its 3rd iteration, which is quite a swing from the near-universal skepticism with which corporate IT greeted the device upon its initial launch two years ago.

Results of the poll ought to be taken with a grain of salt, as the numbers themselves are based on the responses of just 12 individuals, but the comments included with the report are interesting nonetheless, and say as much about the way some corporations think as they do about Apple’s gadget itself.

Some corporate leaders, such as Mike Wagner, CIO of Stone & Youngberg in San Francisco seem to just get it. “The iPhone is one of the most innovative and revolutionary end-user products developed in the last 5 years,” Wagner said, adding “The support and training requirements for the iPhone are orders of magnitude less than the mobile OSes offered by competing vendors.” Wagner also noted “the general excitement and enthusiasm from the end users” in his company with iPhones, linking it directly to “a corresponding decrease in the perception that IT is a wet blanket that is an impediment to the use of consumer-friendly products.”

Still, the majority of corporate IT geeks don’t consider supporting the iPhone because, as Lisa Moorehead, Director of IT for MA Dept of Public Utilities put it, ““iPhones are not supported because they are considered personal gadgets.”

It’s interesting to note that among the CIOs and IT directors who report not supporting the iPhone, several quoted in the report placed the point of failure at service problems and bad coverage from AT&T.

Perhaps the most telling comment of all, however, came from Chuck Elliott, IT Director for Emory University School of Medicine, who reported “we are finding more and more of our users are buying and using the device without assistance from IT.”

An elementary school in Sarasota, Florida is sending several hundred working Macs to the trash heap — in keeping with the school district’s “PC-only” policy.

Piled up in the cafeteria of the Emma Booker school, 140 G3 and G4 laptops and over 50 iMac and eMac machines await the scrap heap.

An account in the local paper takes on dramatic overtones:

Sarasota County Public School system employees who alerted the Pelican Press to the salvage effort asked not to be identified because they feared retribution. “All of the machines are still working,” said one. “The teachers asked if they could buy them or give them to the kids. We were told, ‘No.’”

Putting the Macs out to pasture is the result of a decision by Superintendent Gary Norris, who headed the school system from 2004-2008, who declared the school system would be PC-only, the paper said.

Even the county school district’s program that donates computers to needy kids, called Texcellence, is a Mac-free zone.

“We’ve never used Macs,”  foundation spokeswoman Laura Breeze told Pelican Press. The group recently received 1,100 used PC computers and is refurbishing them and adding software before giving them out.

At a time when budgets are tight, you have to wonder why a school district would send working computers to the scrap heap.