There’s a lot to like about the iPhone’s App Store. The more than 100,000 programs within its occasionally strict boundaries offer a bevy of experience riches unmatched in the mobile computing space. But it’s also frustrating. Great apps get postponed or blocked altogether, while great ones like Skype have key features removed.
All of this is nothing new. Mac bloggers talk about this all the time. But I think I’ve also pinpointed exactly why such minor complaints are so painful. It’s called the Entertainment Category of the App Store.
For those unfamiliar with its seedy contents, the Entertainment Category is sort of a catch-all for all kinds of applications that don’t have a good home elsewhere in the App Store. Here’s a chart I made to illustrate the problem:

Yes, despite the fact that the entertainment category does include some legit apps, some of which are great (Pocket God, Emoji, and Movies spring to mind), it is, for the most part, a giant blue Pac-Man of lame softcore porn devouring all in its path. And it’s impossible to find anything actually entertaining there. Which is a disaster. It’s a disincentive to develop something good (who can compete against Naughty Hotties?), and that means that it inevitably gets worse over time.