Taking a page from the old fairy tale, an analyst said Apple’s tablet could hit it out of the park if it picks a price that is just right – say $600. If Apple comes up with a price neither too high nor a niche product, Apple could sell 5 million tablets, bringing in $2.8 billion its first year.
“Pricing is key,” according to RBC Capital Markets analyst Mike Abramsky. The analyst told investors the best case scenario is the tablet threads the middle, avoiding both the crunch of record demand (like the iPhone), and being labeled a niche product (like the MacBook Air).
