If you’re looking for that last minute gift, an Apple Store is a fine destination. But if, like my hirsute Uncle Bob, your wrapping skills max out at wadding a clump of disintegrating newspaper around your gift and entombing it in an impenetrable, inch-thick layer of duct tape upon which you’ve written your season’s greeting in bold, permanent marker, the Apple Store might also have you covered: select Apple Stores are now offering free wrapping.
The way Apple is handling wrapping is smart. Instead of buying your iPod or MacBook Pro and then thrusting it at some beleaguered wrapper temp, already light-headed from papercut induced blood loss, Apple has set up an express line which sells exclusively pre-wrapped gifts.