The introduction of the iPad is a clarion call for major music labels to finally recognize the future of the music industry and embrace the development of applications made to run on Apple’s new device, according to a feature article in the latest issue of Billboard Magazine, which officially hits news stands Saturday.
Once the province of industry insiders, filled with reams of stats and reportage on music industry minutiae, behind-the-scenes comings and goings and gossip, Billboard is now a smart and snappy magazine with its finger on the pulse of the larger forces at work in the music industry, with articles seemingly targeting a more general audience while remaining the go-to source for the numbers that drive the industry.
The cover of the current issue promises a look at The Next Killer Apps, though what the article inside actually suggests is that – generally – the next killer apps on the iPad are going to be music-related offerings tied to artist branding that will give consumers something more than the aural experience provided by CDs and music downloads, and will provide the industry new realms of revenue producing products that go well beyond the marketing value of the web content and promotional aspirations of most mobile offerings produced to date.