Reversing their long-embraced policy of buying other companies rarely, Apple’s been on a shopping spree the past six months with the acquisition of Quattro Wireless, Lala, Intrinsity and Siri. What’s behind it?
Bloomberg has an interesting overview of Apple’s evolving acquisition strategy. What it comes down to, at the end of the day? Staying ahead of Google in the mobile space.
According to analyst Brian Marshall, Apple “learned a good lesson with AdMob.” Apple let the acquisition process linger too long, allowing Google to outbid them. Instead, they had to settle for “second-fiddle Quattro.”


