If Tim Cook is the operational brains behind Apple, then Phil Schiller is the showman. Since Steve Jobs passed away, Schiller has been the go-to guy for product unveilings at Apple’s high-profile media events. This past Tuesday, Schiller showed off a number of brand new products to the world, including the iPad mini and all-new iMac.
What does Apple’s marketing guru think about the company’s approach to designing products like the Mac?
