It’s not uncommon to see early versions of upcoming iOS and Mac releases pop up in server logs — we’ve seen occasional blips from iOS 7 and OS X 10.9 for a while now in our own server logs — but what is less common is actually looking over an iOS 7 beta tester’s shoulder and checking out what they’re interested in.
Yet that’s just what mobile site conversion company OnSwipe was able to do, analysing iOS 7 beta tester’s reading habits to get a better grip on what people at Apple are interested in.