The iTunes Festival is an annual, month-long music festival and concert series that Apple has thrown since 2007 at the Roundhouse Art Centre in London. Earlier this year, Apple revealed the lineup for the 2013 Festival, but now Cupertino is starting to get the ball rolling on the festivities, updating the Apple TV with a new channel and updating the iTunes Festival iOS app accordingly.
iTunes Festival Channel Comes To Apple TV, Official App Gets An Update For 2013
