So what is Steve Jobs didn’t introduce any new hardware in his keynote and the iPhone third-party application support is somewhat bogus? Core Animation, the new Desktop and new Finder or incredibly gorgeous, so watch Steve preach it on Apple’s official stream.
Technorati Tags: keynote, steve jobs, wwdc
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
4 responses to “Watch the WWDC 2007 Stevenote”
You know, in the history of WWDC, it has been exceedingly rare for Apple to announce new hardware products during WWDC.
Now, with the demise of MacWorld Boston/New York, it may seem like it makes sense to move these to WWDC, but really, in today’s market, Apple doesn’t need to announce at a trade show or conference. They appear to get plenty sufficient market buzz off a media “event” or other special announcement action.
It was a bit like discovering your presents in the top of the wardrobe, ripping the wrapping paper to shreds, gorging on the chocolate, exhausting the novelty of the long-awaited toys and trying to piece the whole gruesome mess back together with the remaining sticky tape. Then getting told off by a gigantic Apple.