Photo: James Merithew/Wired.com
While I was researching Inside Steve’s Brain, I read everything I could lay my hands on about Steve Jobs, including just about every book and magazine article published in the last couple of decades. One of the most striking things was how many times Jobs mentioned death as the driving force in his life.
Over and over Jobs said he was driven to make an impact before his time ran out.
It was such a recurrent theme, I thought of devoting an entire chapter to the subject in the book. Jobs had an obsession with death to rival Emily Dickinson’s.
Even in his twenties, Jobs obsessed about death. He told former Apple CEO John Sculley he was convinced he would live a very short life and urgently needed to have an impact before he died. Sculley thought this was why he was so driven and ambitious, according to Sculley’s autobiography. Of course, Jobs lived much longer than he suspected.
Best known perhaps, are Jobs comments during his 2005 commencement speech at Stanford:
“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life,” he said. “Because almost everything all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.”
It’s comments like this that makes me pessimistic about today’s news that Jobs is stepping aside, even if he claims it is only temporary.
For the last four decades, since Jobs cofounded Apple in his bedroom, he’s worked like a horse — rising early, taking short vacations, avoiding parties and sacrificing holidays to prepare for Macworld.
Work and family — that’s all he does.
I think he’s now focusing on his family.
I hope it’s not the case, but I suspect Jobs will not return to Apple.
Today’s announcement makes me think he’s focusing on “what’s truly important” — his family.

Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.