Apple is selling the iPhone in what I have to assume is their first-ever product specific shopping bag. Madness.
The box, needless to say, is gorgeous.
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
