The App Store remains a bone of contention for many developers, but IUGO knew its A.D.D. game would throw multiple spanners in the works. That said, it wasn’t expecting its minigame collection with a decidedly risque bent would languish in the approvals process for months. At the end of November, it finally emerged, having been stripped of many games, but still boasting 70 quickfire challenges for iPhone gamers.
I spoke to IUGO Director of Business Development Sarah Thomson to find out about how A.D.D. came to be, and about IUGO’s struggles to get the game approved for the App Store.

