Apple Store Munich Opening from rckrz.de on Vimeo.
So here’s some footage from this weekend’s opening of the first German Apple Store in Munich. If you’ve attended one of these before, there won’t be much that’s new in this video; you know about the line outside, about the cheering, whooping staff, about the free t-shirts, about the buzz inside where everyone’s either looking at Macs, or photographing people looking at Macs.
It’s so dismally identical to all the other Apple Store openings that it’s a little depressing. Isn’t this in danger of becoming a parody of itself? Maybe that fridge has already been nuked.
I don’t mean to sound all curmudgeonly here, but a thought occurs to me: if you’ve ever defended Apple in a web forum, then been set upon by a rabid hoard of Mac-haters who tear your opinions to shreds and call you a nutter, and you’ve wondered WHY they do that – well, this is why.
Giles Turnbull is a freelance writer in England. He also writes for the Press Association and The Morning News. You can find out more at his website, and follow him on Twitter @gilest.
