Microsoft will release a Web-surfing, HD-video-playing, multitouch Zune in the fall to compete with the iPod touch — and the hardware actually looks pretty cool. But as Apple well knows, the gadget is one thing, the software and services are another.
Sporting a sexy metal case, the Zune HD will have a 3.3-inch, 480 x 272 OLED capacitive touchscreen display (16:9 widescreen); a built-in HD Radio receiver, and WiFi. The “HD” refers not to the touchscreen, but the HD radio and HD out (720p), though that’s only available with an optional cradle. Pricing was not released, and release is “early fall.”
“There’s a lot here that MSFT is doing well, especially when it comes to the hardware,” said Interpret analyst Michael Gartenberg on his blog.
According to the company, at E3 “attendees will see first-hand how Zune integrates into Xbox LIVE creating a game-changing entertainment experience.”
Yeah, right.
Microsoft is promising multitouch apps and games, plus a custom Web browser based on Internet Explorer — and there’s the first nail in its coffin right there! M$ says the Zune HD will offer better Xbox integration and a Zune marketplace, presumably something akin to Apple’s iTunes Music Store for buying apps, media and games.
But there’s the rub: M$ might be able to produce nice-looking hardware, but the iPod experience it is competing with is much more than a sleek gadget. It’s an App Store with tens of thousands of carefully-veted apps, a well-stocked media store, and an integrated hardware/software platform that is robust and reliable.
Apple has sold 13 million iPod touches since its debut in 2007 and December 2009.
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
