Back in December, we reported on the Mag+ prototype for an electronic magazine, developed by the R&D team at Bonnier with help from London design team BERG.
Today, Mag+ becomes reality with the release of Popular Science+, a version of the, um, popular science magazine that’s been built exclusively for iPad. And it looks amazing.
Here’s a video walk-through from BERG’s Jack Schulze:
Compare and contrast with the original video mockup from a few months ago:
The BERG team have done a great job of turning their concept into a real product. They’ve done something else, though: Mag+ is a template, a platform for e-magazine publishing. Having got this trial version of Popular Science out, Bonnier can apply the same technology to their other titles, as well as move it to other mobile platforms like Android.
Giles Turnbull is a freelance writer in England. He also writes for the Press Association and The Morning News. You can find out more at his website, and follow him on Twitter @gilest.
