I was talking with a friend awhile ago about the current state of hardware piracy in China. Basically, if it’s available in the US, there’s a nearly identical knock-off on the streets of Beijing and, by correlation, in the back alleys of San Francisco and New York. I found an absurdly faithful iPod shuffle copy a few months ago, and now “ECNokia” (very original name) is offering an iPod nano fatty rip that they’re advertising as identical in industrial design, but throwing in a bigger screen, a digital camera, SD cards, video recording and an FM tuner.
Granted, we don’t know that this picture is in any way accurate, but the interesting thing is that it could be. After all, Chinese companies do all of the manufacturing for iPods at this point. If you were Foxconn or whomever, it would be pretty darn easy to just leave the molds for your Apple project on the line as you make a few knock-offs. This is the bizarre situation of our present era of outsourcing: Companies can copy a market-leading project without reverse-engineering it, because many of the copiers are the actual engineers.
Via Gizmodo
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
