A couple days ago, it leaked that reputable case manufacturer Otterbox had already made up to three million cases for the iPhone 4S. That number always seemed a little far fetched, but the pictures themselves didn’t like: Otterbox was banking on the next iPhone to be a relatively small update over the iPhone 4.
Today, Otterbox is in the news again, though, with a banner ad showing up on their official website implying we’ll see both the iPhone 5 and iPhone 4S next month. But what might seem like a knowing insider’s wink is, in actuality, something very different: a tease.
Speaking to TUAW, Otterbox says that they are “:not even quite sure [themselves]” whether Apple will release one iPhone model next month or two.
She explained that the ad reflected the current conversations going on in the blogosphere. “Like many, we are watching the rumor sites and using information to plan ahead as much as we can.” Otterbox promises support for whatever iPhone debuts, but they’re emphatically not stating or leaking anything further. “We do not have any confidentiality agreements with Apple,” Richardson told TUAW.
As for those iPhone 4S Otterbox packaging photos that leaked yesterday, she explained, “What was circulating yesterday was not a case image for the iPhone 4S but a packaging design.” Otterbox has not identified the source of the photos.
In other words, Otterbox hasn’t made 3 million iPhone 4S cases, they’re just designing packaging and trying to prepare themselves to have cases in consumer’s hands as quick as possible after Apple finally makes the next iPhone (or iPhones) official. And that banner above? Just a tease, saying they’re ready, no matter what.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
15 responses to “Case Manufacturer Otterbox Says “Yes” To Both iPhone 4S and iPhone 5, But Don’t Be Fooled”
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my best friend’s mom makes $77 an hour on the computer. she has been out of job for 9 months but last month her check was $7487 just working on the computer for a few hours. read about it here http://xub.me/me
my best friend’s mom makes $77 an hour on the computer. she has been out of job for 9 months but last month her check was $7487 just working on the computer for a few hours. read about it here http://xub.me/me
Wow John!!! And just the other day you were writing that those leaked photos put the nail in the coffin of us seeing an iPhone5 this year. How’s your foot tasting?
All these post are about shameless plugs for businesses. This isnt news!
This banner has been around for weeks. I saw it on BGR at least two weeks ago. Definitely not news.Â
I took it more as “whatever happens we will have you covered” Nothing to look further into.Â
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We dont know about this new phone. But if we look to the past 3GS was a amazing update that only few people noticied at that time. Look the developers preview of iOS 5. It still supports 3GS. As I remember this phone came with iOS 3 and it stills supports the new system very well (not like the 3G that suffered with iOS 4)