With the launch of its low priced Kobo e-reader shipping in June, Borders has announced an e-reader app to make its millions of titles library available to iPhone, iPad, and OS X users everywhere.
At only $149.99, the Borders reader might appeal to a larger audience of ebook users, including current iPad users who want to read their Dostoyevsky at the beach.
Borders’ store also boasts millions of titles while Apple’s iBookstore has “tens of thousands.” The non-Boders version of Kobo is currently available for iPhone and iPad, but I’m excited to see what Borders’ influence and eBookstore will do in the name of competition.
Borders could create significant buzz by bringing lower prices and a creative and unique interface to the ePublishing table.
Tim Cox is big time into coffee, craft beer, Super Street Fighter IV, and Apple products. He lives in Brooklyn with his loving wife and 5 beautiful kitties. He keeps track of the stuff he googles, gives advice on web marketing, and is pretty big on Twitter. He never updates his personal blog.
