Apple’s decision not to attend Macworld might mean any of the following:
- – Yeah, maybe Steve Jobs is really ill. It’s none of our business, though
- – Apple no longer wishes to indulge the trade show industry
- – Apple would rather present stuff on its own agenda, to its own timetable, when there is stuff ready to present. And if it wishes to hire a big room in which to do so, it will certainly have the money to do that
- – Apple would rather devote itself to WWDC
- – Perhaps, given the success of the iPhone, Apple would rather devote its energies to publicising and marketing the iPhone and the App Store
What Apple’s decision not to attend Macworld might NOT mean:
- – All of the above
- – Any other speculation you read elsewhere today
Meanwhile, keep injecting the rumor sites if that’s what grabs you. New Mac minis! Some kind of netbook! iPhones on skis! Yeah yeah yeah; it’s all just hot air and page impressions until Phil Schiller stands on that stage. And even after that, it’ll mostly be page impressions.
Giles Turnbull is a freelance writer in England. He also writes for the Press Association and The Morning News. You can find out more at his website, and follow him on Twitter @gilest.
