Some months ago, the Internet was abuzz with the news that Apple had killed the Mac mini. Except that Apple hadn’t — the littlest Mac was still on sale, even if it’s tech was starting to look a bit long in the tooth. The site that started the rumor, AppleInsider, posted a comment stating full confidence that the Mac mini was going to kick any second.
Except it hasn’t — Apple quietly updated the product to current Core2 Duo processors. You can even get a Mac mini with a 2Ghz chip, which seems pretty far from a DOA product. Despite abundant evidence that the Mac mini has been a consistent seller for Apple, and that the line won’t get killed any more than today’s new iMacs “killed” the product line they replaced, AppleInsider still claims that the Mac mini will die real soon now.
While AppleInsider remains confident that Apple ultimately intends to phase out the diminutive Mac, the Cupertino-based firm quietly updated existing models with faster processors on Tuesday.
Well, of course Apple will ultimately phase out the Mac mini. But it won’t be a sudden pulling of the plug on a laggard product line. It will be the gentle retirement of a successful run of years. They’re flailing for hype. Nothing to see here.
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
