Few people, other than Michael Scott on “The Office,” like Applebee’s. Recognizing this, the company just redid its logo, and, well, it kind of looks like Apple’s logo.
Applebee’s Old Logo:
Applebee’s New Logo:
Apple’s logo. The main similarity I see is in the font. A bit too close for comfort. Thoughts, Apple legal?
Applebee’s images via BrandCurve.
Apple logo courtesy Pycomall
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
