Remember that new cheekily-christened “EasyTheft” system Apple was planning on rolling out to its official Apple Store app? The official update is here, and anyone can now try it out!
As part of the Apple Store 2.0 update, customers can now use EasyPay when in an Apple Store to select accessories off the shelves, scan them with their iPhones and then purchase them using an Apple ID without ever having to flag down a sales clerk.
The new Personal Pickup functionality is also pretty neat. If you are planning on swinging by the Apple Store after work and want to make sure you’re in and out of that madhouse as soon as possible, all you do is order the item online through the app and select it for personal pickup. Apple claims the product will then be available for pickup a mere twelve minutes later, and anyone who avails themselves of personal pickup can line jump.
All of the features above are US only. Let’s hope people start using this functionality: it could go pretty far in lowering congestion at your local Apple Store.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
