You’d better get the tissues ready before watching Apple’s new seasonal holiday ad, appropriately titled “Heartstrings.”
I know I got a little misty.
The ad depicts a moving father-and-daughter moment on Christmas morning to showcase the new hearing aid feature in AirPods Pro 2.
Watch the ad below.
Apple Christmas ad for AirPods
Apple’s Christmas ad for AirPods promotes the new hearing aid capabilities of AirPods Pro 2 (which coincidentally are their lowest price ever for Black Friday, at just $153 ($100 off), a genuine steal for the best wireless earbuds for Apple users.
The AirPods Pro recently got a software update allowing to work as medical-grade hearing aids.
As Apple points out in the ad’s description, most people with hearing loss don’t know they have hearing loss:
“People with hearing loss wait an average of 10 years before getting their hearing tested and fitted for hearing aids. Leaving millions unaware they’re living with hearing loss and without the assistance they need,” Apple says.
To use AirPods Pro 2 as hearing aids, you need to upgrade them to the latest firmware (version 7B19) and pair them with an iPhone or iPad running iOS 18.1 or iPadOS 18.1 or later.
The hearing aid feature is available in the U.S. and several European countries and is gradually being rolled out to the rest of the world.
It also includes a hearing aid test that I strongly urge you to take. It only takes a few minutes, and compared to professional audiograms, gives very accurate results.
That might be you on Christmas morning.
The ad appears to be tugging heartstrings across the internet.
“I’m not crying, I’m just sweating through my eyes,” said @aaron on X.
https://x.com/aaronp613/status/1862132392711868553
