Adobe appears to be pricing its soon-to-be-released CS4 suite of design tools much higher for users in the UK than for its US customers, according to a report at ITHound. For the extra £1000 the full Creative Suite 4 Master Collection is set to cost Mac users in the UK, a clever designer could fly from London to New York, buy the software in the US, and fly home, while still saving around £400.
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12 responses to “Adobe’s CS4 Pricing – How Much of This Software Do They Expect to Sell?”
One car dealer to another:
“At that price, I bet you don’t sell many”
“At that price, I don’t have to.”
You have to remember when a developer considers exporting their software the costs involved with translation, localization, and all that shipping and transportation. Sure, Adobe doesn’t typically use as much voice acting as say, Final Fantasy, but someone’s got to go in there and change all the colors to colours. I think the price might be worth it for a well translated version of Photoshoppe.
Unfortunately Adobe have been doing this for years, only the excuse changes. The FX rate, the cost of doing business here, the phase of the moon, etc.
Big surprise there, then. Last time this happened, Adobe fed the UK some gumpf about ‘cost of business’ and ‘internationalisation’. Funny, then, that CS3 is in US-English, and that Apple, Nintendo, Quark, Sony, Microsoft, and so on, tend to mark-up between 10 and 30 per cent, rather than Adobe’s doubling of many of its products.
Adobe are pirates of the highest order. And you wonder why people pirate their software?
There is an equation which involves cost, value, and benefit, and when the cost massively outweighs the other two, well, people get hacked off. In this case, Adobe’s UK pricing is just plain arrogant and insulting.
adobe is far more evil than even microsoft, yet people just keep buying their stuff.
Every CS suite is 1000s cheaper in the US,
CS3 was eventually boycotted in Europe and it looks like CS4 is set to have the same reaction.
When will they realise that the UK may have the stronger currency but the cost of living is higher
its a JOKE as always,
I will be upgrading from US next summer