I think I speak for many Europeans when I say that Apple’s promise of a late April international iPad launch elicited a small incredulous groan. Coming just a few weeks after the US April 3rd ship date made it appear like Apple’s international launch date was flexible according to the supply demands of US consumers. With the iPad likely to be a smash success just based on Apple’s previous iDevice home runs, I didn’t put a lot of stock in Apple’s late April promise, no matter how earnestly they seemed to mean it. The US market would come first.
Looks like I was right to be cautious: Apple has sent out a press release this morning explaining that because of strong domestic sales of the iPad, they are delaying international delivery by a month to late May.
“Although we have delivered more than 500,000 iPads during its first week, demand is far higher than we predicted and will likely continue to exceed our supply over the next several weeks as more people see and touch an iPad. We have also taken a large number of pre-orders for iPad 3G models for delivery by the end of April,” Apple wrote.
Dammit! There is, though, one small consolation to European iPad fans like me: at least this time Apple has given would-be international iPad owners have a firm commitment on a pre-order date of May 10th. It’s something.
CUPERTINO, Calif., April 14 /PRNewswire-FirstCall/ —
Apple today released the following statement:Although we have delivered more than 500,000 iPads during its first week, demand is far higher than we predicted and will likely continue to exceed our supply over the next several weeks as more people see and touch an iPad™. We have also taken a large number of pre-orders for iPad 3G models for delivery by the end of April.
Faced with this surprisingly strong US demand, we have made the difficult decision to postpone the international launch of iPad by one month, until the end of May. We will announce international pricing and begin taking online pre-orders on Monday, May 10. We know that many international customers waiting to buy an iPad will be disappointed by this news, but we hope they will be pleased to learn the reason-the iPad is a runaway success in the US thus far.
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