When it comes to gadget-hungry teens, Steve Jobs makes Oprah look like some cable-access talking head. At least that’s the findings of a telephone survey of 1,000 12 to 17-year olds. Jobs was deemed the ‘most admired celebrity entrepreneur’ by 35 percent polled versus 25 percent for TV magnate Winfrey.
By comparison, skateboarding legend Tony Hawk received 16 percent of the votes and Facebook founder Mark Zuckerberg had 10 percent of the survey results.
“Surprisingly, teens chose a business legend from the technology sector over fashionistas, Facebook and even the Queen of Daytime,” the Junior Achievement organization said in a statement.
Although Jobs was chosen as the most admired celebrity business person, 85 percent of Oprah fans said she “made a difference in/improved people’s lives or made the world a better place.” Just 61 percent of Jobs’ fans cited that reason for their vote.
The survey appears to echo an earlier report by financial analysts at Piper Jaffray showing 86 percent of teens own an iPod versus 3 percent for Microsoft’s Zune.
[Via 9to5 and AppleInsider]
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
