Amazon obviously has a lot to fear from the iPad, and they seem to know it, if their latest acquisition is anything to go by: they have just purchased Touchco, a small company that makes very cheap multitouch displays. Oh, and they are merging it into their Kindle division. Duh.
Touchco’s touchscreen technology is pretty cool: not only is it cheap, but it’s sensitive to pressure, and can detect an infinite number of simultaneous touches. It’s also totally transparent, which means it won’t mute the full color LCD screens for which it is designed like other touchscreens solution.
It’s pretty clear Amazon’s planning a truly impressive, full-color, multitouch update to the Kindle… but they need it sooner rather than later. The iPad’s not even out yet, and it looks like Apple’s won the battle. Better crack the whips on those Touchco engineers, Amazon.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
